admin, Author at Mobile Growth Association

How a Data Jedi Measures and Analyzes Metrics to Power UA & Growth

From the paid marketing metrics you need to watch and measure in order to bid more aggressively, to the new ways you merge data sets to power UA and growth. These are some of the key questions our host and Chief Content Officer Peggy Anne Salz explores with Matthaüs Krzykowski, Director of Platform at Tenjin… Continue reading

Life in the Fastlane – UA Tips and Tricks, Tools & Techniques with Saikala Sultanova of Ubisoft

Mobile attribution is a clearly a must, but figuring out the best fit for you app and budget is not so clear-cut. In this episode our host and Chief Content Officer Peggy Anne Salz catches up with Saikala Sultanova, Director of User Acquisition at Ubisoft Mobile, to walk through the hard questions you have to… Continue reading Life in the Fastlane – UA Tips and Tricks, Tools & Techniques with Saikala Sultanova of Ubisoft