As a mobile app marketer, it’s crucial to stay up to date with the latest App Store Optimization (ASO) strategies to ensure your app stands out in competitive app stores. In this blog post, we’ll explore key ASO strategies that will maximize your app’s visibility and drive user acquisition. From advanced keyword optimization to personalized… Continue reading Maximizing Your App’s Visibility: Key ASO Strategies for 2023
According to Statista, global digital marketing spending by 2024 will amount to $646 billion. Startups can utilize numerous digital marketing channels, like content, social media, and affiliate marketing. However, there’s one type of digital marketing many small businesses miss out on — SMS marketing. Only 39% of marketers are employing SMS strategies — making this… Continue reading SMS Marketing Campaigns Every Startup Should Try
Have you maxed out your growth with Google, Facebook, and other social networks? It may be time to look beyond those familiar channels to grow your app, but the landscape is varied and small UA teams don’t always have the bandwidth to manage this process. From email to influencers to DSPs, learn how Miray Alanlar, Senior… Continue reading How to Grow Your App Outside of Search and Social
As we enter the Thanksgiving and holiday season, gratitude is a popular emotion and theme. Reflecting on and sharing gratitude is often on the mind for many of us. While gratitude fits with the spirit of the season, it also brings benefits to those who practice it. A recent article on PositivePsychology.com noted that “gratitude… Continue reading Using Mobile Technology to Share Gratitude
Ever had an idea for a new feature that you want to have built at your company? If so, this blog post is for you! No matter your role or company, getting a feature built is hard work.
Your app is more than just a product — it’s a business that will ultimately need to scale in order to succeed. After emerging from the depths of coding your app, it is time to establish your mobile app as a business and consider the many aspects that go into finding and growing your user… Continue reading How Strong UA, UX and Monetization Strategies Can Help You Scale Your App
The pandemic has been interesting, to say the least, for app publishers. And depending on your vertical, changes have not always been felt equally. While user acquisition (UA) initially became easier — and cheaper — for mobile game developers, other verticals have seen skyrocketing costs. The rise in competition, along with Apple’s deprecation of IDFA… Continue reading A Look at Rising Customer Acquisition Costs in 2021
Location-based marketing was once a promising if underutilized form of marketing made possible by the mobile devices we carry with us everywhere. As Apple doubles down on privacy with the introduction of iOS 15, and Google continues to move toward a cookie-less future, the technology that once allowed us to provide targeted ads, sometimes based… Continue reading Location Based Marketing in the Privacy Era
After announcing changes to its metadata policy back in April, Google has finally put those new rules into play. Google is cracking down on apps in its Play Store that may be trying to game the ASO system with less than straightforward app store listings. The goal, according to Google, is to “ensure that your… Continue reading New Metadata Rules for Google Play Store
Mobile marketers have had one heck of a year — especially when it comes to user acquisition for apps. Apple’s introduction of App Tracking Transparency and SKAdNetwork have meant app marketers have had to reimagine their marketing strategies, and have changed attribution as we know it. Apple has shuffled the deck again, releasing iOS 15… Continue reading iOS 15: A Round-Up of the Biggest Changes for App Marketers
