When you think of cutting-edge, innovative gaming studios, your mind might not instantly go to Latin America. However, many gaming studios in the region are proving their worth, and may soon be able to contend with bigger players from North America and Europe.
In Latin America (LATAM), the mobile gaming market is primed for growth. While the standard rules for entering a new market apply — such as localizing marketing campaigns and adapting the app to the region’s languages — when taking into account some additional pointers, game developers can tap into a hugely promising market.
Earlier this year, we announced our return to in-person events with MGS GAMES. We know that many of you are still hesitant to attend an in-person gathering and are wondering why we are holding MGS GAMES while other industry conferences are canceling their in-person events. The answer is simple:
Gaming is booming in Latin America (LATAM). While already popular prior to the pandemic, social distancing guidelines and stay-at-home orders meant that gaming surged over 2020, with monthly gaming expenditure in Mexico, Brazil, and Chile growing at an average of 50%. The mobile gaming market in particular is expanding fast, generating $3.5 billion in revenues… Continue reading Three Reasons LATAM is Ripe For Mobile Gaming Growth
MGA and Naylor Publications have joined forces to create a Career Board for MGA partners and individuals looking for professionals in the mobile app industry. This is the perfect opportunity for mobile industry companies looking for specialized talent to post on our website and recruit employees. And if you’re an individual looking to take the… Continue reading MGA Launches a Job Board for Mobile Professionals
2020 and 2021 have turned the mobile community — and the world — upside down. COVID-19 and the ensuing lockdowns had huge impacts on the mobile app industry. In fact, it was mobile that made it possible for many people to continue daily life while in lockdown. From food delivery apps to apps that made… Continue reading The MGA Community Weighs in On 2021’s Hottest Topics
How much do you rely on mobile apps to ease your daily tasks? It turns out that mobile users spend 4.2 hours a day (on average) on mobile apps — chatting with friends, listening to music, learning a new language, keeping up with the latest news, paying bills, or tracking physical activity and health.
We’re excited to be returning to live events with MGS GAMES in September — but we also know things aren’t “back to normal” just yet. The safety of our staff, speakers, attendees, and vendors is of the utmost importance to us, so we will apply the industry’s best practices at MGS GAMES to keep you… Continue reading Our Commitment to You and Our COVID-19 Response
Mobile devices have changed our lifestyles, and the way businesses operate, but it goes beyond simply being more connected. Sure, our smartphones are usually the first thing most of us reach for when opening our eyes in the morning. We check for urgent emails, messages, and news, but what we do after that is equally… Continue reading Four Tips for Better Cross-Platform Marketing
MGA is pleased to announce a new, innovative hybrid strategy for their next edition of MGS GAMES, taking place at San Francisco Jazz Center on September 30th, 2021, and across an online portal. During the one-day event, members of the mobile community are invited to attend panels, workshops, and conferences from respected industry figures, including… Continue reading MGA Returns to Live Events with MGS GAMES
