Author: Member Contributor

Mobupps and Apptica Launch the “US Holiday Season Growth Playbook 2025″

Mobupps, a leading ad tech company with over 16 years of expertise in data-driven performance marketing, in collaboration with Apptica, a mobile market intelligence platform, has released the “US Holiday Season Growth Playbook 2025.” The holiday season in the United States is more than just a shopping period — it’s a cultural phenomenon that shapes… Continue reading Mobupps and Apptica Launch the “US Holiday Season Growth Playbook 2025″

Why Advertiser SKAdNetwork (SKAN) Adoption Is Growing

When Apple launched its AppTrackingTransparency (ATT) framework, Apple’s SKAdNetwork (SKAN) became a familiar term and attribution framework for app performance advertisers. However, there was early hesitancy to this change as advertisers lost the ID-level deterministic targeting and measurement they had been so used to. So how is adoption looking as we approach the second anniversary… Continue reading Why Advertiser SKAdNetwork (SKAN) Adoption Is Growing

Putting SKAN 4.0 Into Practice in 2023

By Sara Camden, InMobi  The last few years in the digital advertising world have been a time of both uncertainty and growth. The mobile ecosystem is shifting rapidly towards a more privacy-first world — and it is not just about Apple’s App Tracking Transparency (ATT) or SKAdNetwork (SKAN). California and Virginia passed consumer privacy and… Continue reading Putting SKAN 4.0 Into Practice in 2023