Targeting & Engaging With Younger Demographics with Peter Szabo of Mammoth Media

Targeting & Engaging With Younger Demographics with Peter Szabo of Mammoth Media

Mammoth Media’s CRO & Head of Partnerships, Peter Szabo, sits down with us to discuss the evolution of media, and how targeting and engagement strategies have changed through marketing to Cord-Cutters to the newer mobile-native Cord-Nevers of Generation Z.