How a Data Jedi Measures and Analyzes Metrics to Power UA & Growth

From the paid marketing metrics you need to watch and measure in order to bid more aggressively, to the new ways you merge data sets to power UA and growth. These are some of the key questions our host and Chief Content Officer Peggy Anne Salz explores with Matthaüs Krzykowski, Director of Platform at Tenjin and all-around Data Jedi.