Upday’s solid strategy to achieve sustainable revenues and drive growth off the charts

Upday, the mobile news app owned by digital publishing house Axel Springer and pre-installed in Samsung smartphones, has done both. The app, which pairs machine learning with human judgment to deliver users personalized news and information, is the fastest growing news app in Europe. Our host and Chief Content Officer Peggy Anne Salz catches up with Aneta Nowobilska, Director of Advertising at Upday, to discuss how a laser focus on achieving sustainable revenues, not going all in for the quick win, has allowed the company to build a user base that spans 30 million monthly active users across 16 countries. Aneta also explains how the focus on quality over quantity also carries over into the company’s approach to mobile programmatic and its plans to build expertise in innovative ad formats and dynamic creatives.