From old-fashioned word of mouth to influencers, PicsArt grows with help from its friends

Social media influencers and content creators who need their Instagram and TikTok posts to stand out turn to PicsArt — just one of Wilson Kriegel’s ventures. Our host, Peggy Anne Salz, talks to Kriegel about PicsArt, a company that counts 600 million users globally, with over 80 million monthly creators, through word of mouth. Recorded before Wilson founded ROBN, his D2C outdoor wearable and mobile software company, he shares how he balances the need to maximize revenue with keeping subscribers happy.