At Reddit, all of 2018 was spent building the foundational elements of its site redesign. Advertisers are pumped about the new site and are gung-ho about reaching Reddit’s community. Our host, Peggy Anne Salz, talks to Ryan Angerami, Performance Lead at Reddit about the tweaks advertising strategies will need to reach its users. Hashtags will make you look tone-deaf and you have to learn the lingo, but there’s more to reaching Redditors.
November 6, 2019