APAC has a lot to teach the larger mobile market. No one knows that better than Robert Garfinkle, Senior UA Manager at Nexon M, a Korean company that lays claim to originating free-to-play games back in 1995. Take a deep dive into the importance of cinematic ad experiences, localization, and much more in this exclusive interview. Peggy Ann Salz, analyst at Mobile Groove, talks to Garfinkle about what marketers can learn from APAC audiences.
January 1, 2020