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AI is changing how growth decisions are made, but not in the way most teams expected. It hasn’t simplified decision-making. It has compressed it. What used to unfold over weeks—performance sign...
As attribution weakens, growth is shifting toward integrated systems, first-party intelligence, and under leveraged global markets Privacy changes did not eliminate visibility. They redistributed ...
Across acquisition, retention and monetization, leaders are finding return where value proves durable — and rethinking the metrics that define growth. There’s still plenty of activity in mobile g...
Pricing in product-led businesses has become harder to standardize for a simple reason: value is no longer delivered in a single, predictable way. Some products operate like infrastructure and are ...
Why Mobile Growth Strategy Is Shifting From Scale to Value For years, mobile growth rewarded expansion. More installs meant more opportunity. That logic is weakening — not because growth is slow...
Performance marketing is entering a more disciplined era. Rising acquisition costs, signal loss, and tighter scrutiny over ROI are forcing marketers to move beyond reported conversions and toward meas...
Why the Growth Playbook Is Changing Over the past year, one theme keeps coming up in conversations across our community: The growth playbook is changing. Acquisition is more expensive.Monetization ...
February 2026 — Mobupps, a global leading adtech company, today announced the launch of the MAFO Growth Hub, a major product update within MAFO designed to deliver full transparency, real-time insig...
Connected TV advertising has been generating a lot of buzz in mobile growth circles lately. Some of that buzz is warranted; some of it gets lost in marketing speak. This article aims to cut th...
The adtech industry is changing faster than ever, and 2026 will be a pivotal year. Regulation, privacy expectations, and rapid technological progress are transforming how marketers reach and engage au...
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