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We are bringing the Community back for another edition of MGS Games! This year, we'll be discussing the emerging technologies that mobile game publishers and developers need to know, including the ro...

Key Points  Web3 redefines the internet by giving users control over their data, identities, and digital assets. The Web3 ecosystem includes cryptocurrencies, DeFi, NFTs, DAOs, and dApps, a...

Akshay Rathod | Aug 23, 2023

As the Industry's Association for Mobile Growth we are thrilled to participate at the BREATHE! Convention this September. This isn't just another tech convention. BREATHE! is a gathering of visionarie...

MGS Canada provides mobile app marketers, product managers, and developers with the opportunity to learn the latest trends and strategies in User Acquisition, Monetization, Retention & Engagement,...

Discover the next frontier in mobile growth at MGS 24, where the worlds of mobile innovation and web3 technologies converge.   This cutting-edge event shines a spotlight on transformative a...

What to Expect at MGS Europe? Join us at our flagship European event, where mobile leaders from across the world unite. Expect engaging discussions, exclusive networking opportunities, and exciting ac...

User Acquisition

As a mobile app marketer, it's crucial to stay up to date with the latest App Store Optimization (ASO) strategies to ensure your app stands out in competitive app stores. In this blog post, we'll expl...

MGA Author | May 30, 2023
Member Contributor

When Apple launched its AppTrackingTransparency (ATT) framework, Apple’s SKAdNetwork (SKAN) became a familiar term and attribution framework for app performance advertisers. However, there was early...

Member Contributor | May 17, 2023
Retention and Engagement

By André Melo, VP of Products and Marketing, PSafe Artificial Intelligence (AI) is already revolutionizing the mobile app business, and the prospects appear even brighter. AI can improve the effi...

MGA Author | Apr 03, 2023
Retention and Engagement

By André Melo, VP of Products and Marketing, PSafe Mobile apps are a great way to connect with users and provide them with value. However, getting users to download your app is only half the batt...

MGA Author | Mar 06, 2023