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User Acquisition

As a mobile app marketer, it's crucial to stay up to date with the latest App Store Optimization (ASO) strategies to ensure your app stands out in competitive app stores. In this blog post, we'll expl...

MGA Author | May 30, 2023
Member Contributor

When Apple launched its AppTrackingTransparency (ATT) framework, Apple’s SKAdNetwork (SKAN) became a familiar term and attribution framework for app performance advertisers. However, there was early...

Member Contributor | May 17, 2023
Retention and Engagement

By André Melo, VP of Products and Marketing, PSafe Artificial Intelligence (AI) is already revolutionizing the mobile app business, and the prospects appear even brighter. AI can improve the effi...

MGA Author | Apr 03, 2023

We are bringing the Community back for another edition of MGS Games! This year, we'll be discussing the emerging technologies that mobile game publishers and developers need to know, including the ro...

Retention and Engagement

By André Melo, VP of Products and Marketing, PSafe Mobile apps are a great way to connect with users and provide them with value. However, getting users to download your app is only half the batt...

MGA Author | Mar 06, 2023
Fintech

By Jenny Kay Pollock, Lead Subscription Monetization Manager, Together Labs Mobile Growth Association's #MGS23, held in Las Vegas, brought together industry leaders, entrepreneurs, and experts from...

MGA Author | Mar 01, 2023
User Acquisition

Influencer marketing isn’t a fad, it’s the future – or at least that’s what the finding of a new report from OpenInfluence suggests. After surveying 150 brand marketers, the team found that 64...

Theresa Cramer | Feb 27, 2023
Monetization

By Jenny Kay Pollock, Lead Subscription Monetization Manager, Together Labs The monetization landscape is constantly shifting, driven by legislation, economics, or changes to store policies. From I...

MGA Author | Feb 20, 2023
Retention and Engagement

In the world of mobile growth, every marketer has a unique goal. From installs to actions, app marketers are measuring success differently. For many, especially in the e-commerce or fintech spaces, a ...

Theresa Cramer | Feb 13, 2023
Retention and Engagement

By André Melo, VP of Products and Marketing, PSafe Mobile applications have become an integral part of our daily lives. As a result, consumers expect faster and more efficient mobile apps than ev...

MGA Author | Feb 06, 2023