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Gaming

A recent report from Unity and the Yale Program on Climate Change Communication took a look at gamers’ thoughts on climate change. According to its findings, not only do gamers care about climate ch...

Theresa Cramer | Sep 28, 2022

Attribution is critical to user acquisition. For roughly a decade, marketers relied on deterministic matching methods to target users successfully and maximize their advertising costs. Apple rocked de...

Theresa Cramer | Sep 26, 2022
User Acquisition

Mobile Marketing Software Market to Witness Massive Growth by 2029 “This Mobile Marketing Software research report throws light on the major market players thriving in the market; it tracks their...

Theresa Cramer | Sep 22, 2022
Retention and Engagement

By Christine Dart, Global Head of Marketing, Helpshift After shedding blood, sweat, and tears to launch a new app, it can be soul-crushing to watch its monthly active users (MAU) stagnate or plumme...

MGA Author | Sep 19, 2022
User Acquisition

Back in 2021, we took a look at rising customer acquisition costs (CAC). A perfect storm of increased competition and Apple’s privacy changes made for increasing CAC. Now, in 2022, there is another ...

Theresa Cramer | Sep 14, 2022
Fintech

Web3 or Web 3.0 has been the talk of the tech industry and in media headlines for years, especially for developments in fintech. What is Web3, though? And why is it relevant to mobile app publishers, ...

MGA Author | Sep 12, 2022
User Acquisition

Report: Mobile app updates take longer than marketers expect “​​More than 90% of developers and marketers say waiting to get app enhancements to market significantly impacts their business, a...

Theresa Cramer | Sep 08, 2022
Gaming

A new report from Social Peta says mobile game advertising saw a steep decline in the number of advertisements in 2022. While the reports says the number of advertisers did not change much YoY in the ...

Theresa Cramer | Sep 05, 2022
Gaming

The mobile game industry is booming, and its growth isn’t predicted to slow down anytime soon. According to data.ai’s (formerly App Annie Insights) “The State of Mobile 2021” report, mobile us...

MGA Author | Aug 31, 2022

MGA presents Growth Marketing Awards! Growth Marketing Awards by MGA will recognize the best marketing campaigns in the mobile space. As of January 2021, iOS users accounted for 27.47% of all glo...

Agustin Gonzalez | Aug 29, 2022