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We're bringing the mobile gaming community back together for another edition of MGS Games.  We're going to continue the conversation on Web3 and NFTs and what it means for the mobile gaming ecosystem...

Retention and Engagement

By André Melo, VP of Products and Marketing, PSafe Mobile apps are a great way to connect with users and provide them with value. However, getting users to download your app is only half the batt...

MGA Author | Mar 06, 2023
Fintech

By Jenny Kay Pollock, Lead Subscription Monetization Manager, Together Labs Mobile Growth Association's #MGS23, held in Las Vegas, brought together industry leaders, entrepreneurs, and experts from...

MGA Author | Mar 01, 2023
User Acquisition

Influencer marketing isn’t a fad, it’s the future – or at least that’s what the finding of a new report from OpenInfluence suggests. After surveying 150 brand marketers, the team found that 64...

Theresa Cramer | Feb 27, 2023
Monetization

By Jenny Kay Pollock, Lead Subscription Monetization Manager, Together Labs The monetization landscape is constantly shifting, driven by legislation, economics, or changes to store policies. From I...

MGA Author | Feb 20, 2023
Retention and Engagement

In the world of mobile growth, every marketer has a unique goal. From installs to actions, app marketers are measuring success differently. For many, especially in the e-commerce or fintech spaces, a ...

Theresa Cramer | Feb 13, 2023
Retention and Engagement

By André Melo, VP of Products and Marketing, PSafe Mobile applications have become an integral part of our daily lives. As a result, consumers expect faster and more efficient mobile apps than ev...

MGA Author | Feb 06, 2023
Retention and Engagement

Mobile user onboarding is the process by which apps help new users become acquainted with and proficient in the use of the app. It can incorporate everything from filling out basic information to simp...

Theresa Cramer | Jan 30, 2023
Member Contributor

By Sara Camden, InMobi  The last few years in the digital advertising world have been a time of both uncertainty and growth. The mobile ecosystem is shifting rapidly towards a more privacy-first w...

Member Contributor | Jan 25, 2023
Retention and Engagement

Shortly after the news that 2022 saw mobile gaming revenue decline broke, we now see that the larger app economy is experiencing a similar slowdown. As TechCrunch reports, "An annual review of the ...

Theresa Cramer | Jan 23, 2023