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Retention and Engagement

The Google Advertising ID, more commonly referred to as GAID, is the user-resettable identifier assigned to every Android device. Similar to iOS’ IDFA, the GAID allows advertisers to anonymously tra...

MGA Author | Nov 23, 2022
MGA Update

With Thanksgiving just a few days away, the Mobile Growth Association team is reflecting on what we're thankful for. The mobile industry has seen its share of ups and downs this year, but it's always ...

MGA Author | Nov 21, 2022
Retention and Engagement

In 2021, Apple made App Tracking Transparency (ATT) the default for all iOS devices and completely disrupted the mobile marketing industry. App developers must now use the ATT framework if their app c...

Theresa Cramer | Nov 09, 2022
Gaming

The African gaming market is growing fast on all fronts. From an exploding youth market to big growth potential in smartphone penetration, there are many reasons for mobile app developers to focus on ...

MGA Author | Nov 07, 2022
Fintech

Why Apple’s SKAdNetwork 4.0 release could affect mobile app measurement “Several key updates to SKAN 4 promise to make the framework more accessible and useful to companies looking to measure t...

MGA Author | Nov 03, 2022
Retention and Engagement

By Luca Mastrorocco, Co-founder, REPLUG In 2021, the mobile ecosystem saw a number of disruptions that have echoed throughout 2022. This global mobile ecosystem privacy riot left many questions una...

Sponsored Content | Nov 02, 2022
Retention and Engagement

By Eric Vissers, Head of Growth at DCMN  The mobile industry has long been focused on performance marketing, which is seen as the fastest and most cost-efficient way to acquire new users. Howe...

Sponsored Content | Oct 31, 2022
Gaming

Welcome to the world of Web3! By 2026, about 2 billion people “will spend at least one hour a day in the metaverse to work, shop, attend school, socialize or consume entertainment,” according to M...

MGA Author | Oct 26, 2022
User Acquisition

Paid user acquisition is the partner to organic UA and another method of obtaining new app users. Falling under the general umbrella of mobile user acquisition, paid UA works in tandem with organic ma...

MGA Author | Oct 24, 2022

What to expect at Fintech Growth Summit Fintech Growth Summit is an intimate two-day event where fintech and growth meet. Learn from the experts as we discuss the challenges and growth solutions faci...