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Leadership, AI, and the Next Era of Mobile Growth Mobile growth is no longer a single-channel discipline. App discovery, user research, media exposure, conversion, retention, and monetization now hap...

Member Contributor | Oct 08, 2026
Industry News

Mobile growth has become harder to read. For years, app marketers could build a case around visible signals: impressions, clicks, installs, conversions, and cost efficiency. Those numbers are still...

Jen Laloup | Oct 06, 2026
Member Contributor

A performance-first approach to Reddit advertising offers lessons for brands looking to drive measurable growth.   Performance marketers are under more pressure than ever. Customer acquisitio...

Member Contributor | Jul 01, 2026
Industry News

Toronto does not need another broad tech event. It needs a sharper room. That is what Mobile Growth Canada is building on July 23. The event is designed for people who are responsible for growing ap...

MGA Newsroom | Jun 30, 2026
Fintech

Mobupps and ID Finance have expanded their strategic partnership following a year of collaboration focused on user acquisition and performance marketing. The companies began working together in 2025,...

MGA Newsroom | Jun 22, 2026
Industry News

MAU Vegas Shows How Mobile Growth Has Become a Full-Stack Discipline For years, MAU had a simple meaning in mobile: monthly active users. It was one of the clearest ways to measure whether an app had...

MGA Newsroom | May 18, 2026
Industry News

Mobupps, a leading global adtech company, today announced the launch of ECHO AI, its next-generation self-learning mechanism designed to bring real-time intelligence to every stage of the advertising ...

MGA Newsroom | May 12, 2026
Industry News

AI is changing how growth decisions are made, but not in the way most teams expected. It hasn’t simplified decision-making. It has compressed it. What used to unfold over weeks—performance sign...

Jen Laloup | Apr 21, 2026
Industry News

As attribution weakens, growth is shifting toward integrated systems, first-party intelligence, and under leveraged global markets Privacy changes did not eliminate visibility. They redistributed ...

Jen Laloup | Apr 02, 2026
Industry News

Across acquisition, retention and monetization, leaders are finding return where value proves durable — and rethinking the metrics that define growth. There’s still plenty of activity in mobile g...

Jen Laloup | Mar 26, 2026
Upcoming Events