We're bringing the mobile gaming community back together for another edition of MGS Games. We're going to continue the conversation on Web3 and NFTs and what it means for the mobile gaming ecosystem...
MGS Canada
20 July 2023
Mobile Growth News & Trends
Retention and Engagement
By André Melo, VP of Products and Marketing, PSafe Mobile apps are a great way to connect with users and provide them with value. However, getting users to download your app is only half the batt...
Fintech
By Jenny Kay Pollock, Lead Subscription Monetization Manager, Together Labs Mobile Growth Association's #MGS23, held in Las Vegas, brought together industry leaders, entrepreneurs, and experts from...
User Acquisition
Influencer marketing isn’t a fad, it’s the future – or at least that’s what the finding of a new report from OpenInfluence suggests. After surveying 150 brand marketers, the team found that 64...
Monetization
By Jenny Kay Pollock, Lead Subscription Monetization Manager, Together Labs The monetization landscape is constantly shifting, driven by legislation, economics, or changes to store policies. From I...
Retention and Engagement
In the world of mobile growth, every marketer has a unique goal. From installs to actions, app marketers are measuring success differently. For many, especially in the e-commerce or fintech spaces, a ...
Retention and Engagement
By André Melo, VP of Products and Marketing, PSafe Mobile applications have become an integral part of our daily lives. As a result, consumers expect faster and more efficient mobile apps than ev...
Retention and Engagement
Mobile user onboarding is the process by which apps help new users become acquainted with and proficient in the use of the app. It can incorporate everything from filling out basic information to simp...
Member Contributor
By Sara Camden, InMobi The last few years in the digital advertising world have been a time of both uncertainty and growth. The mobile ecosystem is shifting rapidly towards a more privacy-first w...
Retention and Engagement
Shortly after the news that 2022 saw mobile gaming revenue decline broke, we now see that the larger app economy is experiencing a similar slowdown. As TechCrunch reports, "An annual review of the ...
