As a mobile app marketer, it's crucial to stay up to date with the latest App Store Optimization (ASO) strategies to ensure your app stands out in competitive app stores. In this blog post, we'll expl...
When Apple launched its AppTrackingTransparency (ATT) framework, Apple’s SKAdNetwork (SKAN) became a familiar term and attribution framework for app performance advertisers. However, there was early...
By André Melo, VP of Products and Marketing, PSafe Artificial Intelligence (AI) is already revolutionizing the mobile app business, and the prospects appear even brighter. AI can improve the effi...
We are bringing the Community back for another edition of MGS Games! This year, we'll be discussing the emerging technologies that mobile game publishers and developers need to know, including the ro...
By André Melo, VP of Products and Marketing, PSafe Mobile apps are a great way to connect with users and provide them with value. However, getting users to download your app is only half the batt...
By Jenny Kay Pollock, Lead Subscription Monetization Manager, Together Labs Mobile Growth Association's #MGS23, held in Las Vegas, brought together industry leaders, entrepreneurs, and experts from...
Influencer marketing isn’t a fad, it’s the future – or at least that’s what the finding of a new report from OpenInfluence suggests. After surveying 150 brand marketers, the team found that 64...
By Jenny Kay Pollock, Lead Subscription Monetization Manager, Together Labs The monetization landscape is constantly shifting, driven by legislation, economics, or changes to store policies. From I...
In the world of mobile growth, every marketer has a unique goal. From installs to actions, app marketers are measuring success differently. For many, especially in the e-commerce or fintech spaces, a ...
By André Melo, VP of Products and Marketing, PSafe Mobile applications have become an integral part of our daily lives. As a result, consumers expect faster and more efficient mobile apps than ev...
