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MGA Update

[caption id="attachment_3248" align="alignleft" width="204"] Paivi Puttsepp-Seufert Woman of the Year People's Choice Winner[/caption] At MGS 22 Las Vegas we were excited to honor some of mobile's ...

Theresa Cramer | May 23, 2022
Fintech

Security and privacy concerns are, increasingly key concerns for app users. This is especially true for fintech apps, but any app that asks customers for sensitive information needs to put security fi...

Theresa Cramer | May 19, 2022
MGA Update

[caption id="attachment_3242" align="alignleft" width="300"] Tiffany William, MGA Women of the Year Rising Star[/caption] At MGS 22 Las Vegas we were excited to honor some of the most important women...

Theresa Cramer | May 16, 2022
Gaming

Mobile measurement partners, also known as MMPs, are a key part of the mobile advertising ecosystem. These independent third-party platforms track, organize and visualize mobile app data to provide at...

Theresa Cramer | May 09, 2022
MGA Update

The Mobile Growth Association is a community. Physical events are an important part of that, but between events, we want to keep bringing the app marketing community together to learn, connect, and gr...

Theresa Cramer | Apr 11, 2022
Gaming

There's a new(ish) acronym on the scene: IDFV. But what is the IDFV and why does it matter? Let's get into it. What is IDFV? The Identifier for Vendors (IDFV) is a code assigned to all apps by a spe...

Theresa Cramer | Mar 22, 2022
mCommerce

Brought to you by CleverTap. Customers want personalized experiences. With almost every new startup proclaiming it’s the “Netflix of X” and more established brands rushing to meet ever-chang...

Sponsored Content | Mar 18, 2022
User Acquisition

After Apple introduced iOS 14 in 2021 — bringing App Tracking Transparency (ATT) to the masses — mobile marketing spend shifted to Android. As iPhone users opted out of sharing their IDFA with app...

Theresa Cramer | Mar 15, 2022
Retention and Engagement

Building a minimum viable product (MVP) app is often an important part of the app development process. Whether you work at a startup looking to launch the next Airbnb or Instacart or are a small busin...

Theresa Cramer | Mar 08, 2022
Fintech

When we talk about the fintech industry, we’re often focused on highly disruptive technology firms taking on large institutions such as banking, loans, and credit. But one financial area we tend to ...

Christina Trampota | Mar 01, 2022