The Future of Mobile Gaming

Roderick Alemania is the Co-Founder and CEO of ReadyUp, a programmatic influencer/community marketing platform that grows, engages, and monetizes communities.

An accomplished entrepreneur, Roderick has been at the forefront of industry-transforming technology. After launching Windows95, Microsoft’s first marketing campaign on the Internet, Roderick helped grow InfoSeek--the creator of search engine marketing--from being a startup to a publicly-traded company, which was then purchased by Disney. As gaming shifted to the mass market, he was a key contributor for driving IGN’s value from $26MM to $650MM when it was acquired by News Corp. At Vudu, he moved digital distribution of filmed entertainment to high definition formats (HD) when the industry was still in its infancy. At Six Apart, he was at the forefront of influencer marketing during the early days of blogs. At Tapjoy, he pioneered mobile value exchange advertising strategies for native apps. And, as an advisor to Skillz, he closed their initial publisher partnerships.

Rob is focused on the growth and development for Double Coconut, helping to bring great new games to market. Over the course of his seventeen-year gaming career, he’s launched more than thirty games, as well as publishing and consulting on more than sixty others.

Boaz Cohen brings over 20 years of experience in media and advertising technology. With a special focus on the impact of creative and media on advertising performance in programmatic, social and TV, Cohen is leading business development, sales and marketing efforts at Edge226. Prior to joining Edge226, Cohen served as the CRO of StitcherAds, which was acquired by Kargo in October of 2021.

I am mobile industry veteran of 15 years -- from ringtones to game production to marketing & monetization to app development & marketing tools to market intelligence and research.

I have produced and shipped 30+ mobile apps & games -- starting with feature phone games back in 2006, then onto iOS & Android upon the launch of the Apple App Store & Google Play in 2007 and 2008, respectively. I then moved to the monetization & user acquisition space for the next eight years helping developers get the most out of their performance marketing, in-app monetization, creative services, and competitive market intelligence.

My true professional passion lies in helping app and game developers build and run successful, thriving, long-term businesses.

Volkan is currently serving as Chief Revenue Officer at Super Evil Megacorp where he oversees marketing, live ops, and analytics. In his previous role, Volkan was a director of analytics and data science at Machine Zone. Prior to Machine Zone, Volkan led product, analytics, and ad monetization at GREE. Previously, he also drove business operations for LinkedIn Ads at LinkedIn. Volkan has a Ph.D. in quantum chemistry from Carnegie Mellon University.

An industry veteran, Deniz has broad and deep knowledge of digital product development, user acquisition, overseeing production processes, setting up and optimizing live operations, boosting revenues and engagement through analyzing insights into user behavior and KPIs. In 2020 he jumped into the blockchain gaming space and founded 5x5 Games.

Renee is the General Manager of Phoenix Labs - Vancouver, and a multi-disciplinary leader with expertise in software engineering and creative direction. She is a passionate advocate and connector for developers and diversity in the game industry, with a background that spans across engineering, design, and production. She sits on the IGDA Board of Directors as Vice Chair and is outspoken about initiatives to increase diversity both within the game industry and gaming overall to help the game industry grow and improve for everyone.

Daniel Helmhold has worked in Marketing for nearly 20 years, starting his career at Google in performance marketing before joining the games industry over a decade ago.

Daniel was the first Product Marketing hire at Kabam working on early mobile hits like The Hobbit: Kingdoms of Middle-earth and later leading Product Marketing for Kabam before its acquisition by Fox, where he then helped build a publishing org from scratch while launching the hit game Marvel Strike Force. Immediately prior to his current role, Daniel spent 2 years leading Marketing for Capcom USA, supporting PC/Console marketing and launching titles from some of the world’s biggest gaming IP, including Street Fighter, Monster Hunter and Resident Evil.

Daniel joined Big Fish in April or 2021 as the Head of Growth, overseeing UA, Brand Marketing, Product Marketing, Creative Services, Ad Monetization and Platform Relations.

Cihan is a marketing professional with 8 years of experience in both corporate life and the startup ecosystem. He had the chance to work in various fields of marketing in addition to his engineering background. Prior to ShyftUp, he led the marketing team of a startup, Scoutium, the world’s first crowdsourced digital scouting, and football platform.
He is passionate about sports, mobile apps, and food. Outside of work, you may find Cihan on the slopes snowboarding in Lake Tahoe, playing tennis in San Francisco, or trying new foods.

Joe has worked on multiple games where assets from TV shows or desktop and console games, needed to be adapted and used on a mobile game version of the IP. Attendees with an intermediate skill level, will learn best practices, how to leverage VR audio technologies to create immersive binaural headphone mixes, and a variety of implementation tips and tricks., This one-hour learning marathon, packed with techniques on how to create music and sounds for video games, will give you a behind the scene access to the project sessions of games like “ARCHER: Danger Phone”, “Blind Fate: Edo No Yami”, and “Terminator Salvation: The VR Ride”.

Join composer and sound designer Joe Kataldo to expand your current song production and audio engineering skillset into the field of game audio, and jumpstart your audio production for interactive media career, by learning from key examples of mobile, desktop, console, and VR video games.

Paul is a 15 year gaming executive veteran having served companies such as GoPets (Microsoft Messenger), ZAM Network (Itemmania and Itembay), and Gazillion Entertainment (Marvel Super Hero Squad, Marvel Universe, Jumpgate Evolution) focusing on digital assets, virtual
currencies, virtual economies and user adoption. He then served as CEO of Xfire, the worlds largest gaming community site with over 24 million registered users which he pivoted to a
token based online tournament platform. He transitioned into eSports and competitive gaming as the COO of OOmba (acquired GameWorks), a cutting edge SaaS-based Tournament Management platform. He started his gaming career in Seoul, Korea, which led the industry in
micro-transaction, virtual economy based MMO’s and secured significant investment from companies such as Tencent Technologies, Nexon, and Liberty Media. Further, he was head of publisher relations at Generation Esports, the largest scholastic Esports platform in the U.S. with over 6000 partner schools across high school and college. He negotiated and procured all the operating licenses from major publishers including Ubisoft, EA, Nintendo of America, Microsoft and others. He has spent the over three years in the blockchain/cryptocurrency industry. He was a founding member and first advisor to DNA.fund, a blockchain and cryptocurrency Advisory
business which led to advising on multiple ICO’s with raises totaling over $100 million then became the Managing Director at Blockchain Industries, a publicly traded company in the blockchain space (ticker: BCII) leading all blockchain initiatives, ICO’s and investments.
He currently is consulting for Verses.io, the creator of the spatial web built on blockchain, AR and VR technology. He manages all the security token operations, including tokenomics, exchange listing and distribution. He also is consulting for the Kingdom of Kush, a soon to be
sovereign nation, on a full digital economy and tokenomics strategy for the city state’s new digital currency.

Gabriel Meredith has been in the web3 gaming space since 2018, when he founded Merfolk Games. Frustrated by the limited selection of fun blockchain games, he decided to take matters into his own hands with his co-founders. CryptoCrusades, his current project, brings medieval history to life with mobile gaming, utilizing NFT technology to give players true ownership of digital game assets.

Danny Moy joined SciPlay in September 2020 as Chief Strategy Officer. Moy reports directly to the company’s CEO, Josh Wilson. Moy’s background includes more than 20 years of experience in mergers and acquisitions, business development, strategy and operations at leading global companies including Yahoo!, Zynga, King (Activision Blizzard) and PLAYSTUDIOS.
In his current role, Moy oversees corporate strategy, drives strategic planning and execution, and leads corporate and business development to identify new growth and business opportunities.
Prior to joining SciPlay, Moy served as the executive vice president of corporate development and strategy at PLAYSTUDIOS. He previously was the COO of King North America Games, FVP of Global Business Development & Partnerships and Business Operations at King and led Strategic Partnerships & Operations at Zynga. His early career included multiple roles in investment banking, private equity and business operations and finance at Bank of America Securities, Halyard Capital and Yahoo!. Moy graduated from New York University with a bachelor’s degree in finance and accounting.

Keith worked at IBM and Digital River before co-founding one of the first mobile game companies Concrete Software in 2003. Concrete Software has worked on classic games such as Tetris and UNO to major sports games like NHL Hockey Target Smash and PGA TOUR Golf Shootout. Today Keith continues to drive Concrete Software to be one of the top free-to-play mobile gaming companies.

Liam created one of the industry's leading crypto marketing agencies, possessing a best-in-class Digital Marketing stack

An accomplished game designer, Noah Rosenfield has been working (and playing!) in the digital arts for over two decades. Armed with a track record of award-winning titles and a mechanics-first design philosophy, Noah now looks to disrupt the word-puzzle genre with his upcoming release, Addagrams.

Phil co-founded GameChangerSF, the leading app user acquisition agency after a successful career in PC and console game marketing at Ubisoft and 2K Games. At GCSF, Phil has helped companies like Atari, Oprah Winfrey Network, Mobilityware, Microsoft, Square-Enix, and Sony Pictures grow their apps while leading the evolution of data-focused and ROI based user acquisition. He holds engineering degrees from NYU and Columbia and an MBA in marketing from The Wharton School. He is fluent in Russian.

Chris Trew is a comedy person based in New Orleans who's been seen at over 60 festivals hosting, moderating, producing, and performing. He's worked with brands like the NBA, Minor League Baseball, and MTV. He's the founder of Hell Yes Creative, a company that uses improv comedy to help people be more charismatic, confident communicators.

Zak is the Director of Engineering at PlayEveryWare, a co-development studio which works on titles like Among Us and with partners like Epic Games and Riot Games. At Magic Leap he helped build an XR platform team that empowered computer vision engineers and end-users. He is a steward leader that empowers teams to make their own decisions by providing them with transparent information, structure, and guidance. As a passionate technologist he develops and establishes best practices and tools for teams working with cutting edge technology and diverse needs.

As Chief Business Officer, Taewon drives Super Evil’s product and corporate strategy, business development and global partnerships. Taewon has always been at the frontline of transforming game industry and participated in numerous industry redefining games such as Ultima Online, Starcraft, World of Warcraft, World of Tanks and Vainglory. Having worked in US, China, Korea and Singapore over 25+ years of his gaming career, Taewon has always played a fundamental role in bridging the gap between East and West. Taewon continues his world domination plan at Super Evil Megacorp when he has free time from polishing his physics hypothesis that Universe is actually a 3D Game rather than ancestor simulation or hologram.