0
In the fast-paced world of mobile growth, leadership isn’t merely a title; it’s a dynamic lifestyle. Harvard Business School professor Linda Hill once remarked that true leaders aren’t born with superhuman capabilities but are shaped through intentional self-development in the crucible of experience. In the realm of mobile growth, we’re fortunate to witness the stories of women who have not only embraced leadership but have become thought leaders shaping the industry’s future.
As we delve into their narratives, we find a common thread—a commitment to learning, adapting, and growing. These women are not just leaders on the stage; they are active participants, supporting fellow speakers, posing thought-provoking questions, and championing a diverse array of roles in their personal lives. From being mothers, sisters, and wives to excelling in academia, entrepreneurship, and athletics, their influence extends far beyond professional boundaries.
Spanning diverse backgrounds, these women have generously shared their experiences, inspiring us with their contributions. Without further ado, let’s celebrate and express gratitude to these extraordinary thought leaders of 2023, alphabetically listed for your convenience:
Anya Stoyanova: Driving Marketing Success at Imperia Online JSC
Anya Stoyanova, Senior Marketing & BizDev Manager at Imperia Online JSC, is a force in driving marketing and business development success. Her skills and leadership contribute to the growth and success of the organization.
Corinna Reibchen: A Trailblazer in Web3 and Crypto
Corinna Reibchen, a successful entrepreneur, investor, mentor, founder, and author, embarked on a new journey in 2016 by founding the start-up Passcon. Scaling up to 300 employees in 10 countries within 3 years, passcon achieved a 50% share of women and employees from 35 nations. Corinna is now the co-founder and CEO of CryptoClue, an app revolutionizing Web3 and Crypto. From beginners’ guides to expert groups, CryptoClue simplifies crypto, web 3.0, and artificial intelligence.
Delina Ivanova: Mastering Analytics for Mobile Loyalty
Delina Ivanova is the Director of Analytics at Mistplay, the #1 loyalty app for mobile gamers. With a decade of experience in data and analytics, Delina leads analytics initiatives across economy design, loyalty, liveops, product, marketing, and commercial functions. With a mission to understand the key drivers of a loyal user base, Delina’s focus at Mistplay is to build frameworks and models that create a seamless and more personalized user experience, while also delivering profitable returns for our gaming clients. Delina currently serves as a Data Science & ML Instructor at the University of Toronto, York University, and the University of Waterloo. Before Mistplay, Delina was the Associate Director of Data Science and Analytics at HelloFresh Canada.
Eden Full Goh: Pioneering Mobile QA with Mobot
Eden Full Goh, the Founder & CEO at Mobot, was inspired to start Mobot based on her experiences as a Product Manager. Mobot, an end-to-end mobile QA solution, utilizes supervised, mechanical robots for testing native mobile and mobile web apps. Mobot’s blackbox testing approach addresses scenarios often overlooked by emulators, ensuring a comprehensive quality assurance process.
Eve Fish: Orchestrating Omnichannel Marketing at PCH
Eve Fish, AVP of Digital Marketing at Publishers Clearing House, is the architect behind omnichannel marketing digital campaigns for consumer-facing games, entertainment websites, mobile apps, and Consumer Insights at PCH. Leveraging best-in-class marketing technology, Eve maximizes customer lifetime value through onboarding, loyalty programs, and win-back campaigns.
Jamie Christensen: A Visionary Content Producer
Jamie Christensen, a content producer at Bytro Labs in Hamburg, combines her film background with AI expertise. As a member of her company’s AI team, she stays ahead of the curve, overseeing advertising production and exploring new tools, ethical usage, and use cases.
Janice Gao: A Growth Marketing Maestro
Janice Gao, Director of Marketing at Big Fish Games, is passionate about growth marketing. With a forward-thinking and user-centered mindset, her skills span performance marketing, mobile marketing, marketing attribution, A/B testing, data mining, and machine learning. Janice is a problem-solver dedicated to making a positive impact.
Jenny Pollack: Lead Monetization Manager at Together Labs
Jenny Pollack, Lead Monetization Manager at Together Labs, plays a crucial role in innovating technologies that empower people worldwide to connect, create, and earn in virtual worlds. Together Labs, formerly IMVU Inc., is on a mission to redefine social media as a catalyst for authentic human connection.
Jillian Lee Stout: Mastermind Behind Mindful Mamas
Jillian Lee Stout, Chief Product Technology Officer (CPTO) & Operations, Co-Founder of Mindful Mamas, is a multifaceted leader overseeing product vision, strategic execution, and operations. Her role extends from managing mobile applications to building B2B2C SaaS solutions for enterprise-level benefit access.
Lin Zhao: Breaking Ground with Appnile
Lin Zhao, the founder of Appnile, made history by creating the first female-themed hyper-casual game, “Nails Done!” Her entrepreneurial spirit is evident in her groundbreaking work, showcasing innovation in the gaming industry.
Luisa Zuleta: Navigating the Unique Challenges in UA and Growth Ops
Luisa Zuleta, Growth Lead at Sago Mini, has spent 6 years in the UA space, facing challenges amid IDFA loss. Her leadership has been instrumental in navigating the unique challenges that come with growing kids’ apps.
Mary Beth McCabe: Professor of Marketing
Mary Beth McCabe, a Professor of Marketing at Point Loma Nazarene University, is not just an educator; she is a creator and a leader. With a wealth of experience and a Lifetime Achievement Award from The One Club for Creativity, she has been shaping minds and marketing strategies for 30 years.
Mary J Kim: Head of Growth at Game Hive
Mary J Kim, the Head of Growth at Game Hive, is a dynamic force in the gaming industry. Her strategic approach to growth positions her as a leader who shapes the trajectory of success for her team and organization.
Melody Beuzelin: Crafting Magic at The Walt Disney Company
Melody Beuzelin, an award-winning Content, Copy & Digital Media Strategist at The Walt Disney Company, breathes life into the narratives of Marvel, Pixar, and Star Wars. Her creative copywriting and storytelling strategies have significantly impacted merchandising sales, and her influence extends to training new copywriters for the creative team.
Nancy Peters: A Champion for Diversity and Inclusion
Nancy Peters, a female leader in digital advertising & mobile apps for monetization, is a true champion for diversity and inclusion. Her leadership extends beyond industry boundaries, making her a beacon for positive change.
Natasha Saviuk: Bridging Neuroscience and Fintech Growth
Natasha Saviuk, Senior Growth Manager at Wealthsimple, seamlessly combines her expertise in neuroscience with her role in Fintech. Her data-driven approach to growth and problem-solving reflects her groundbreaking research in neuroscience.
Raven Opatovsky: Transforming Marketing at Tim Hortons
Raven Opatovsky, the Head of Media & Digital Marketing at Tim Hortons, is on a mission to transform marketing by unlocking the potential of data science and automation. Her strategic vision positions her as a leader in marketing transformation.
Sara-Beth Harrison: Orchestrating Growth at Sago Mini (Spin Master)
Sara-Beth Harrison, Director of Growth & Marketing at Sago Mini, leads teams with a focus on growth, marketing, data, and analytics. Her experience at Sago Mini, a founding studio within Spin Master Digital Games, underscores her dedication to subscription services.
Satu Ahlman: Crafting Healthy High-Performance Cultures
Satu Ahlman, CEO & Founder of Saga Performance, is an expert in people, culture, and leadership development. With a focus on supporting clients in creating healthy high-performance cultures, Satu brings a wealth of experience in management consulting.
Sophie Vo: Championing Conscious Leadership with Rise and Play
Sophie Vo, the Founder and Leadership Consultant at Rise and Play, has over 15 years of experience in renowned companies such as Gameloft, Wooga, Rovio, Voodoo, and PlayStation. In 2021, she founded Rise and Play, a network of conscious leaders within the gaming industry.
SuMin Park: Illuminating Strategies at AB180 & Airbridge
SuMin Park, Corporate Strategy Manager at AB180 & Airbridge, adds another layer of expertise to our roster. The global business arm of AB180, Airbridge, offers traditional MMP attribution services along with innovative tools such as Incrementality analytics and self-serve MMM analytics.
Varvara Iaffa: Driving Mobile Success at MY.GAMES
Varvara Iaffa, Head of Promotion and Cooperation with Mobile Platforms and Stores at MY.GAMES, brings over 12 years of experience in mobile gaming and 15 years in the digital domain. Her specialization in ASO, effective business communications, and driving partnerships highlights her impact on mobile gaming and digital success.
Yi Gong: Sr. Director of Growth at Tilting Point
Yi Gong, Sr. Director of Growth at Tilting Point, is a self-motivated growth marketing lead concentrating on user acquisition strategy, LTV projection, user retention optimization, and creative directions. Her analytical skills and problem-solving abilities make her a driving force in growth strategies.
In the realm of mobile growth, these women have not just claimed seats at the table; they’ve designed the entire room. From founding startups to innovating technologies and redefining marketing strategies, their stories are a testament to resilience, creativity, and leadership. As we celebrate these leaders, we pave the way for a future where diversity and innovation coexist harmoniously.
We wish them the most prosperous and happiest 2024!
Resources:
8 Essential Qualities of Successful Leaders, by Rebecca Knight
