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How to effectively leverage in-app stories for marketing campaigns
“Over 2.5 billion, or close to a third of the world’s population, spend time watching stories on apps like Instagram, TikTok, Facebook, or Snapchat every day. Now that is testimony to the fact that there’s massive potential for businesses to utilize the function, tell compelling brand stories, and capture customers they may have not been able to engage previously.”
The state of eCommerce app marketing by AppsFlyer – 2022 edition
“To help you understand the eCommerce scene in 2022, AppsFlyer prepared a detailed and insightful report so that you can make data-driven decisions and come up with solid marketing strategies.”
TikTok Launches Automated ‘Smart Performance Campaigns’ to Boost Ad Performance
“TikTok’s looking to make it easier for advertisers to maximize their results in the app, with a new, automated ad process called Smart Performance Campaigns, which essentially requires you to put your trust into TikTok’s machine learning systems for full ad targeting and optimization.”
SEA’s mobile-first population are spending all their time on mobile phones: Are you?
“Consumers in Southeast Asia are leading this trend with over 887 million mobile connections across the region — 132 per cent of the total population.”
Mobile Marketers Pivot Away From Paid Media After Apple Upends Industry
“Instead, marketers are leaning more on email marketing, affiliate and content marketing and even diversifying to other mediums like connected TV, digital out of home and audio for mobile outcomes, four industry sources told Adweek.”
12 of the Best Mobile Marketing Platforms and Solutions
“With that in mind, the editors at Solutions Review have compiled the following list of top-rated mobile marketing platforms and solutions for companies to consider. Our editors selected these based on each provider’s Authority Score, a meta-analysis of user sentiment through the web’s most trusted business software review sites, and our proprietary five-point inclusion criteria.”
Upstream Continues Mobile Marketing Momentum with 15% Revenue Growth in The First Nine Months of 2022
“Upstream, the global mobile marketing technology specialist has reported a 15% rise in revenue over the first nine months of 2022.”
QPLAY Launches Co-Marketing Initiative with InPlay Cricket App and CricketNews.com Website
“QYOU Media Inc. (TSXV: QYOU) (OTCQB: QYOUF) announced today that The Q India, via its recently announced app QPLAY, has secured a co-marketing agreement with Cricket Predictive App ‘InPlay Cricket’ and its affiliated website CricketNews.com. The co-marketing effort has been launched during the Men’s T20 World Cup, one of the most important and popular cricket competitions of the year. The co-marketing effort will see QPlay advertised and marketed on the InPlay Cricket app and on CricketNews.com. In return, the two cricket products will be similarly advertised across QPLAY’s five channels, with a particular emphasis on the recently launched QGameX. The parties will share all revenue generated via the co-marketing efforts on an affiliate basis.
