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74% of Consumers Use Mobile Ads to Discover New Apps According to ironSource Report
“ironSource, a leading business platform for the App Economy, presents its MobileVoice reports: The Modern Mobile Consumer 2022: App Discovery and Monetization. The reports, available in two versions — one for app marketers and one for monetization managers — provide data around the app discovery habits of consumers, and dive into which types of ads are preferred, how often they use their downloaded apps, why they use their apps and more. ironSource’s data also reveals how attitudes towards advertising and monetization have evolved, as well as highlighting the differences in the ways that Generation X, Millennials, and Generation Z engage with mobile apps.”
Facebook is selling new types of ads on Instagram and Messenger as revenue declines
“In an event for advertisers on Monday, Meta introduced a new way for advertisers to display ads on Instagram’s explore page, which shows content to users based on their preferences and routines, and on the profile pages of all public, non-teen Instagram users. As part of a new test of the ad format, select influencers will be able to allow ads to appear on their feeds as a potential source of revenue.”
Gen Z and CTV: Is a creative renaissance for TV ads in view?
“All eyes are on CTV these days, especially as changes to third-party cookies and mobile identifiers complicate digital advertising in other channels. But even as brands, agencies, ad-tech firms and publishers turn their focus to CTV, they might not be taking full advantage of the channel as a way to reach Gen Z.”
Upstream’s Mobile Identity: Online Identification and First-Party Data Collection in a Post-cookie World
“MarTech experts, Upstream, say its new patented technology can identify up to 85%[1] of a website’s visitors allowing for accurate and efficient mobile marketing in a fully private and compliant way. Upstream’s newly introduced Mobile Identity technology, part of the company’s mobile marketing automation platform, Grow, comes in time to address the digital advertising industry’s search for new identification methods, necessary due to the upcoming demise of third-party cookies.”
Dochase Announces Expansion in Mobile Advertising, Phoenix Browser as New Ad Supply
“Dochase, a leading digital advertising technology in Africa has partnered with Phoenix Browser to expand its mobile advertising reach for advertisers with performance campaigns. Phoenix Browser is a free mobile web browser for android phones and tablets, with over 100+ Million downloads on Google Playstore and other mobile application stores.”
SHAREit expands its B2B footprint into Vietnam, partners with Tyroo to help domestic apps grow business globally
SHAREit Group, a global technology company, today announces the partnership of its flagship app SHAREit, with Tyroo, a leading APAC Ad-tech platform for growth marketing. With this partnership, Tyroo will enable SHAREit to be made available to local B2C mobile apps and developers, especially gaming apps, as an ad platform to fuel their growth within Vietnam and in other countries from Vietnam.
Who’s Who in Mobile!
LoopMe Welcomes Former OMD CEO Mainardo de Nardis as Board Chair
“LoopMe, a leading brand-focused mobile advertising platform, announced that Mainardo de Nardis, former CEO of OMD Worldwide, is joining its Board of Directors as Chairman. de Nardis brings more than 30 years of industry and business experience in global media and advertising, including executive positions at Omnicom Media Group, OMD Worldwide, Aegis Media (Dentsu) and MEC (WPP). In addition to his extensive agency leadership, de Nardis is an experienced entrepreneur, investor and advisor for many privately held adtech companies.”
“Adludio, the global advertising platform delivering premium quality campaigns on mobile, announces two key, c-level appointments – Dave Ramsay as Chief Product Officer and Ian Liddicoat as Chief Technology Officer and Head of Data Science. With global clients including Ford, Land Rover Jaguar, Estée Lauder, Nike, Adidas and Microsoft, Adludio is scaling its position as not only a market leader in AI-optimized campaigns, but also capable of delivering actionable insights for clients.”
