Life in the Fastlane – UA Tips and Tricks, Tools & Techniques with Saikala Sultanova of Ubisoft

Mobile attribution is a clearly a must, but figuring out the best fit for you app and budget is not so clear-cut. In this episode our host and Chief Content Officer Peggy Anne Salz catches up with Saikala Sultanova, Director of User Acquisition at Ubisoft Mobile, to walk through the hard questions you have to tackle in order to identify the tech (and the partners) that will allow you to fight smart, not drive blind.