EVENT SPOTLIGHT: MAU VEGAS

If you’re in mobile, chances are you already know: MAU Vegas is the conference where app growth gets serious. This year, from May 20–22, over 2,000 mobile leaders from six continents will descend on the MGM Grand in Las Vegas for the most ambitious MAU yet. With a record-breaking global community, curated content, high-impact networking, and a show floor packed with innovation, 2025 is set to be a defining year for the mobile app space. 

A New Era of Learning and Leadership 

This year, MAU introduces The Executive Summit, an invite-only track for senior decision-makers. Held under Chatham House rules, the forum offers closed-door discussions, case studies, and high-level networking tailored to leaders from brands, studios, and publishers. 

In shaping the 2025 agenda, MAU enlisted a Strategic Council of seasoned experts across mobile marketing, product, and monetization disciplines. Their insights helped fuel the development of four content tracks focused on today’s biggest challenges and opportunities: 

• Creative Optimization – Learn how data and design work together to drive standout performance. 

• Monetization & Revenue Optimization – From subscriptions to retail media, this track goes deep on sustainable revenue growth. 

• Innovation in Action – Explore the real-world applications of AI, automation, and user engagement at scale. 

• Customer Experience, Retention & UA – Uncover how leading brands are building loyalty through smart acquisition and retention strategies. 

And for quick-hit insights, don’t miss the debut of Mic Drops: 8-minute power sessions on everything from AI-driven marketing to creative experimentation. 

Connecting Community Through Curated Experiences 

Beyond the stage, MAU Vegas offers a vibrant ecosystem of curated networking. This year’s event introduces: 

• Founders House – A casual, pitch-free zone for startup founders, investors, and operators to connect. It includes Office Hours with EVHM, a leading M&A brokerage for apps and games. 

• MAU Plaza – A new community hub where meetups and roundtables bring together attendees by industry, role, or region. 

• Mobilizers Program – MAU’s first-ever influencer program, spotlighting top voices shaping the future of mobile. 

• Expanded Women’s Programming – In addition to the return of the Women’s Forum, MAU will host Women in Leader(sip) on May 22, featuring talks, a live podcast, and a donation pledge to Girls Inc. 

And the MAU Clubhouse is back as the conference’s VIP lounge, complete with meals, roundtables, and work-friendly comfort—all thanks to coffee sponsor Yodel Mobile. 

It’s MAU Week, Not Just MAU 

What happens in Vegas doesn’t just stay on stage. MAU Week rounds out the conference with unforgettable events, beginning with the Opening Moves Party at the MGM Grand Pool on May 20, sponsored by Google Ad Services, StackAdapt, and Yango. That’s followed by Reddit’s exclusive Topgolf afterparty and The Afters, MAU’s unofficial-but-essential late-night celebration at Encore Beach Club with DJ Hugel. 

By day, the learning continues. From yoga and mental health roundtables to creative workshops and strategic deep-dives, MAU keeps energy high from sunrise to lights-out. 

On Thursday, don’t miss the Women in Leader(sip) brunch and fireside chats with leaders like Tiffany Flores, Sumee Oh, and Olivia Barnett. At night, close it all out at the Knight of Illusion Wrap Party at Hakkasan. 

Who’s Speaking, Who’s Coming 

This year’s speaker lineup includes 100+ leaders shaping the mobile space: 

• Scopely’s CMO shares the inside scoop on MONOPOLY GO!’s GTM strategy. 

• Nicole Weiss (VP, PEOPLE app) and Hannah Parvaz discuss Gen Z marketing. 

• Moloco breaks down the new age of independent apps, powered by AI. 

• Aampe + Deezer rethink CRM with agentic AI. 

• RevenueCat hosts a gamified session on subscriptions. 

• Adjust CEO Andrey K. unpacks AI-powered growth. 

Expect sessions on everything from AI agents in marketing, UGC and virality strategies, retail media monetization, and tackling paywall optimization—plus bold predictions on navigating hypergrowth and global market expansion. 

 Final Notes: Ready to Register? 

If you haven’t locked in your pass, there’s still time. MAU Vegas 2025 is open to app professionals from around the world, with a limited number of comp codes still available through Mobile Growth Association. Use promo code MGACOMP to register. 

MAU Vegas is more than a conference. It’s a movement—uniting the mobile app community to share, learn, and build the future together. 

Register now at mauvegas.com and follow the journey on social.