UA Ads: Does Process Beat Creativity?

What’s the best way to tackle the demand for creatives in UA? Join co-hosts Peggy Anne Salz and Oliver Kern when they speak with Supersolid’s Head of UA, Irina Morozova and Andrew Kozik, Founder & CEO of creative agency

Topics covered in this session include:

  • The difficulty of getting user attention and improving IPM in the competitive hyper-casual game market
  • Testing different creatives with the same audience to get an uplift in installs
  • The production process of working with creatives
  • The benefits of using internal designers and the advantages of bringing in external agencies
  • Tools and tips for enabling and communicating with an outsourcing partner
  • Finding the right balance of creative volume and improving the overall performance of UA ads

Tune in to the full video for more actionable advice on improving creatives in UA.