18 Key Learnings to Boost Your Mobile Strategy from MGS23


By Jenny Kay Pollock, Lead Subscription Monetization Manager, Together Labs

Mobile Growth Association‘s #MGS23, held in Las Vegas, brought together industry leaders, entrepreneurs, and experts from around the world to discuss the latest mobile growth strategies and trends. Letโ€™s take a deep dive into the conference and share some of the key insights and takeaways that were discussed during the event. From user acquisition and retention to monetization and analytics, we’ll cover it all to help you stay ahead of the game and achieve mobile growth success.

  1. ๐Ÿ† Golden Rules of Reddit Redesign: Do Product Interviews while Building. – Andreas Gross, Meta
  2. ๐ŸŽฏ If you target based on demographics alone, you won’t know what matters to your audience. Consider including user interests and passions. – Brad Bertolet, Reddit, Inc.
  3. ๐ŸŽจ There is no one-size-fits all creative. Tailor your creative to the ad network. – YI GONG, Tilting Point; Patrick Chang, Jam City; Janice Gao, Big Fish Games
  4. โš– Create value by offering bundles and personalized promotions to increase the average size of purchases. – Berkley Egenes, Xsolla
  5. ๐Ÿ”‘ Customization is key for gamers. Roblox continues to release more options for customization, including layered clothing. Allowing users to ask “What t-shirt should my T-Rex wear today?” – Alexander Ehrath, Roblox
  6. ๐Ÿฅ‡ If you want something you’ve never had, you have to do something you’ve never done. – James Amps II
  7. ๐Ÿง˜โ€โ™€๏ธ Build an authentic community by showcasing the people behind the brand. – Steve P. Young, App Masters; Jillian Lee Stout, Mindful Mamas; Sunny Dulay, Breakthrough Apps; Melody Beuzelin True Healers
  8. ๐Ÿ’ธ Diversifying your monetization strategy will set you up to successfully navigate the changing app ecosystem and economy. Grab your copy of the free Diversified App Monetization Blueprint – Jenny Pollock, Together Labs.
  9. ๐Ÿค– Purpose built AI > General AI. With AI UGC content coming to market, we may see a 10X increase in content fueling the metaverse. – Jasper Lenz Radeke, Pixis & Dean Takahashi, GamesBeat
  10. ๐Ÿ’ฐTest hard paywalls for your app. Many apps find it boosts revenue. Longer paywalls with detailed descriptions often have better conversion rates. – Steve P. Young, App Masters
  11. ๐ŸŽฏ Personalize ads to address users’ specific pain points. – Jorge Canga Alonso de Caso, Kaizen Internet
  12. ๐ŸŒŽ Global perspective: Indonesia, Singapore, and Australia users are spending the most time on mobile via data.ai from Mary Beth McCabe, Point Loma Nazarene University
  13. ๐Ÿงช Leverage user testing when youโ€™re going from idea to global launch in the span of 6 months. Start small with friends and family and then expand. – Corinna Reibchen, CryptoClue GmbH
  14. ๐Ÿ“ฒ You have a wallet in your phone. Best demo of the day when we quickly set up Swaroop Poudelโ€™s wallet on stage. – Derek Jones, UnitedCoin.
  15. ๐Ÿ—บ Let players choose their value proposition through the whole player journey. Panel discussion with Garrison Yang, Ava Labs; Kam Punia Pixion Games; Canaan Linder, Stardust; AbraWimmer, DeFi Kingdom; Parker Heath, Avalanche
  16. ๐ŸŽฎ E-sports is here to stay, and weโ€™ll continue to see this space evolve. As tech evolves, so does the associated legal implications. – Nicolle Lafosse, Esq. Neil Johnson, CMP, HPN Global & Craig Skilling
  17. ๐Ÿ—ฃGood narratives make mobile games stronger. Use sequences of events to tell stories. – Ranko Trifkovic, Red Viking
  18. ๐Ÿ’ธ The app ecosystem is ever-changing. Diversify your monetization strategy so youโ€™re prepared to handle whatever changes are thrown at us next. Free app audit worksheet shared in the comments. – From my session

A big thank you to John Koetsier for being a great MC and keeping our ChatGTP counter going. Speaking of ChatGTP, it was used to write two of the paragraphs used in this post. You can guess which ones.ย 

From the informative sessions and workshops to the networking opportunities and thought-provoking discussions, attendees left with a wealth of knowledge and inspiration to implement in their own mobile growth strategies. As the mobile industry continues to evolve, it’s essential to stay up-to-date on the latest trends and strategies to remain competitive. We hope this recap has provided you with some valuable takeaways to help your app thrive.ย 

Thank you to all the presenters and attendees who shared their valuable insights. We look forward to seeing you at future Mobile Growth Association events.