By Jenny Kay Pollock, Lead Subscription Monetization Manager, Together Labs Mobile Growth Association‘s #MGS23, held in Las Vegas, brought together industry leaders, entrepreneurs, and experts from around the world to discuss the latest mobile growth strategies and trends. Let’s take a deep dive into the conference and share some of the key insights and takeaways… Continue reading 18 Key Learnings to Boost Your Mobile Strategy from MGS23
Why Apple’s SKAdNetwork 4.0 release could affect mobile app measurement “Several key updates to SKAN 4 promise to make the framework more accessible and useful to companies looking to measure the performance of their mobile marketing campaigns. Digiday spoke to several experts to learn how the launch of SKAdNetwork 4.0 could impact the mobile app… Continue reading Mobile News Roundup – 11/3/22
Web3 or Web 3.0 has been the talk of the tech industry and in media headlines for years, especially for developments in fintech. What is Web3, though? And why is it relevant to mobile app publishers, developers, and marketers? What is Web3? Web3 is the predicted next version of the internet. Web1 was the internet… Continue reading Mobile Growth Basics: Web3 and Mobile Apps
The mobile space is full of acronyms: from ATT to IDFA to CPI to UA, it’s enough to make your head spin. But it’s time to make mental space for two new acronyms that will be important to many apps in the future: DMA and DSA. The Digital Markets Act (DMA) and Digital Services Act… Continue reading The Potential Impacts of DMA and DSA on Mobile Apps
Forget NFTs and the ups and downs of cryptocurrency – when it comes to Web3 and fintech there are more substantial impacts to talk about. Fintech is, frankly, on fire! Pandemic-driven shifts toward online banking gave an already hot mobile vertical a boost – but the story doesn’t stop there. With more than 25,000 fintech… Continue reading Web3 and Fintech: Obstacles and Opportunities
Security and privacy concerns are, increasingly key concerns for app users. This is especially true for fintech apps, but any app that asks customers for sensitive information needs to put security first. Customer identities in particular have become prime targets for cybercriminals, and are therefore a key focus of the global fraud detection and prevention… Continue reading Why Apps Need to Put User Security First
When we talk about the fintech industry, we’re often focused on highly disruptive technology firms taking on large institutions such as banking, loans, and credit. But one financial area we tend to overlook in fintech is taxes. And perhaps no one needs more help with their taxes than freelancers. The Great Resignation—where more than 4… Continue reading Can Taxes Really Be Stress-free for Freelancers? New Fintech Says Yes!
The past couple of years have thrown curveball after curveball at mobile marketers. When the pandemic came along in 2020, marketers had to adjust rapidly to changing user behavior and expectations. They were forced to reimagine their strategies — putting new emphasis on how they could help customers — all while consumers became more mobile… Continue reading Mobile App Growth Strategies for 2022 and Beyond
Artificial intelligence (AI) has been applied to a wide variety of businesses and is transforming almost every industry. Financial services is one industry that has deployed AI and leveraged huge sets of consumer and transactional data to develop a variety of competitive advantages. Of course, AI requires a significant amount of infrastructure to have an… Continue reading Accelerating Financial Services with NVIDIA AI
Perhaps no other tech company in the world is more ubiquitous than Google. From dominating search engine traffic to providing apps and tools for individuals and businesses alike to delivering mobile experiences to more than 2.5 billion active Android users globally, Google touches nearly every person in the world with an internet connection.