Marketing Leader Jade Gao on Building Meaningful Web3 Adoption Beyond Speculation

Introduction

In the rapidly evolving landscape of Web3, Jade Gao stands out as a visionary marketing leader, known for her strategic prowess and commitment to driving real-world value in the industry. With a background in traditional marketing, Jade transitioned to Web3 in 2021, captivated by its decentralized and on-chain incentive models. She was awarded the Champion of Women Award at the Web3 Women of the Year Awards with Women in Web3 Hong Kong. This article explores her journey, achievements, and vision for a more inclusive Web3 ecosystem.

Background and Career Path

Jade Gao began her career in marketing and advertising agencies in Hong Kong, where she led large-scale campaigns for major brands. One of her most notable projects was the 110th anniversary campaign for Hong Kong Tramways, which showcased her expertise in brand storytelling and strategic marketing. In 2021, Jade made the shift from Web2 to Web3, drawn by the innovative engagement models that redefine how brands interact with communities. Since then, she has built growth strategies, ambassador programs, and large-scale marketing campaigns for Web3 projects, including RealtyX, where she leads marketing, operations, and community growth.

Achievements and Impact

Jade’s most significant achievements include scaling RealtyX’s brand presence from scratch, designing data-driven marketing campaigns that drive real engagement, and developing on-chain incentive programs that foster long-term loyalty. Her work has also led to strong industry partnerships with DeFi, SocialFi, and NFT projects, expanding RealtyX’s reach across ecosystems. Winning the Champion of Women Award is a testament to her impact in growing communities and creating meaningful engagement in the space.

Challenges as a Woman in Web3

Despite her success, Jade acknowledges the challenges faced by women in the male-dominated Web3 industry. Initially, getting her voice heard in technical and investment-driven conversations was difficult. However, she overcame these challenges by delivering strong execution, data-driven strategies, and impactful partnerships. The fast-paced nature of the industry also requires continuous learning and adaptability.

“Don’t hesitate to experiment; Web3 is about innovation, and trying new things is part of the process.”

~ Jade Gao

Advice for Women in Web3

In the fast-paced Web3 industry, Jade balances her professional life by prioritizing deep work for strategic planning and execution, while also making time for personal interests like travel and reading. She emphasizes the importance of disconnecting when needed to maintain a clear perspective. “Don’t hesitate to experiment; Web3 is about innovation, and trying new things is part of the process.” Jade advises women entering the Web3 space to build strong networks, take on leadership roles, and contribute to communities that support their growth. Jade actively engages with the Web3 community by hosting Twitter Spaces, leading AMAs, and building ambassador programs that onboard new users into the ecosystem. She collaborates with industry partners to create campaigns that strengthen communities across different blockchain projects. Supporting other women in Web3 is crucial to her, and she aims to get more involved in helping females take visible roles in key decision-making positions.

Inspiration and Role Models

Jade is deeply inspired by He Yi, Co-founder of Binance, for her vision and resilience in shaping one of the most influential companies in Web3. She also admires the collective efforts of women in the Women in Web3 Hong Kong community, who are actively ensuring that women’s voices are heard and recognized in the industry.

Web3 Industry Insights

Jade is excited about the intersection of decentralized identity, reputation-based models, and on-chain professional networking. As the industry shifts toward more sustainable, utility-driven token ecosystems, she believes this will create opportunities for long-term career growth for women. She also sees real-world asset tokenization (RWA) and DeFi integration as key drivers of the next wave of adoption.

Future Plans and Goals

Jade Gao’s journey in Web3 is a testament to innovation, perseverance, and leadership. Her work in driving meaningful adoption and real-world value in the industry serves as a beacon for women and entrepreneurs worldwide. Looking ahead, Jade is passionate about on-chain incentives and their potential to redefine professional networking and community growth. She aims to help projects develop tokenized incentive models that drive long-term value and mentor more women in Web3, ensuring they step into growth, marketing, and operational roles in blockchain projects. As Web3 continues to evolve, figures like Jade will play a pivotal role in shaping its future.

At Mobile Growth Association, we see mobile as the connective tissue between emerging technologies and real-world impact — and Web3 is no exception. As mobile continues to drive access and innovation globally, it’s also the foundation for building more inclusive digital economies. Supporting women like Jade Gal aligns with our mission to spotlight bold leadership, foster community, and drive growth across the tech ecosystem. By celebrating women in Web3, we’re not just recognizing their achievements — we’re amplifying the future they’re helping to build. Join us on Wednesdays for Web3 Wednesdays, where we highlight the leaders, builders, and big ideas shaping the decentralized future.