Category: Industry News

Mobupps Launches MAFO Growth Hub for Advertisers and Publishers

February 2026 — Mobupps, a global leading adtech company, today announced the launch of the MAFO Growth Hub, a major product update within MAFO designed to deliver full transparency, real-time insights, and smarter optimization through automation and AI-powered intelligence.  The MAFO Growth Hub introduces a powerful, unified environment built to support both advertisers and publishers… Continue reading Mobupps Launches MAFO Growth Hub for Advertisers and Publishers

AdTech Predictions Changing the Industry Future

The adtech industry is changing faster than ever, and 2026 will be a pivotal year. Regulation, privacy expectations, and rapid technological progress are transforming how marketers reach and engage audiences. Mobupps focuses on building the technology and strategy that makes this possible.  “As we’ve analyzed these changes, we identified five key areas that will define… Continue reading AdTech Predictions Changing the Industry Future

Community-as-a-Service: Access to the Curated Room as a Recurring Model

For a long time, professional communities were treated as secondary. They were positioned as a layer on top of a “real” product and often reduced to a Slack group, a newsletter, or an informal network that existed alongside the business rather than as part of it. Community was framed as culture rather than infrastructure, something… Continue reading Community-as-a-Service: Access to the Curated Room as a Recurring Model

Mobupps and Apptica Launch the “US Holiday Season Growth Playbook 2025″

Mobupps, a leading ad tech company with over 16 years of expertise in data-driven performance marketing, in collaboration with Apptica, a mobile market intelligence platform, has released the “US Holiday Season Growth Playbook 2025.” The holiday season in the United States is more than just a shopping period — it’s a cultural phenomenon that shapes… Continue reading Mobupps and Apptica Launch the “US Holiday Season Growth Playbook 2025″

Women of the Year Awards: Celebrating the Leaders Shaping Mobile Growth’s Future

New York, NY — As the mobile industry continues its rapid evolution, one constant remains: women are helping lead the charge. At this year’s MGA Women of the Year Awards, set to take place on November 6 at MGS New York 25, Mobile Growth Association aims to reinforce that narrative — honoring innovation, leadership, and… Continue reading Women of the Year Awards: Celebrating the Leaders Shaping Mobile Growth’s Future

From Strategy to Impact: Driving Adoption and Real-World Value in Web3

Marketing Leader Jade Gao on Building Meaningful Web3 Adoption Beyond Speculation Introduction In the rapidly evolving landscape of Web3, Jade Gao stands out as a visionary marketing leader, known for her strategic prowess and commitment to driving real-world value in the industry. With a background in traditional marketing, Jade transitioned to Web3 in 2021, captivated… Continue reading From Strategy to Impact: Driving Adoption and Real-World Value in Web3

Female Founder Reshapes Web3: Sida Stella Zheng, ROSEN Co-founder, Wins Women in Web3 Hong Kong’s Leader of the Year Award

Introduction In the rapidly evolving world of Web3, Sida Stella Zheng stands out as a visionary entrepreneur, co-founder of the groundbreaking Rosen App. With a career that spans traditional finance to cutting-edge blockchain technology, Sida’s journey is a testament to innovation, perseverance, and success. This article delves into the background of this year’s winner of… Continue reading Female Founder Reshapes Web3: Sida Stella Zheng, ROSEN Co-founder, Wins Women in Web3 Hong Kong’s Leader of the Year Award

New Android Malware Threats: Why You Should Rethink Your App Downloads

In the latest security warning for Android users, cybersecurity expert Zak Doffman, CEO of Digital Barriers, highlights the continuing threat posed by evolving malware, particularly the Necro Trojan, which has resurfaced in popular apps. The Necro Trojan first made headlines in 2019 when researchers discovered it in the widely downloaded CamScanner app. Now, as Kaspersky… Continue reading New Android Malware Threats: Why You Should Rethink Your App Downloads

D20 Labs Spins Off from Zynga: A New Era for Sugartown Begins

In a significant development one year after the launch of Sugartown, project leads Matt Wolf and Tommy Ngo have unveiled D20 Labs. The new venture has acquired “all products and assets under Sugartown from Zynga,” marking a decisive shift in the project’s trajectory. Matt Wolf, formerly Zynga’s head of blockchain, steps into the role of… Continue reading D20 Labs Spins Off from Zynga: A New Era for Sugartown Begins

Call for Speakers: MGS Games 2024

Elevate Your Game: Strategies for Success in Mobile Gaming UPDATED SEPT 2, 2024 Join us in shaping the future of mobile gaming at MGS Games on October 24th in downtown San Francisco. We invite visionary leaders, innovative developers, and industry experts to share their insights at this exclusive mobile-focused event. Why Speak at MGS Games?… Continue reading Call for Speakers: MGS Games 2024