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Mobupps and ID Finance have expanded their strategic partnership following a year of collaboration focused on user acquisition and performance marketing.
The companies began working together in 2025, when global adtech company Mobupps started supporting the user acquisition efforts of ID Finance, a fintech company specializing in alternative lending in Spain and Mexico. Following strong performance and measurable results, the companies have broadened the relationship to accelerate incremental growth and simplify marketing operations.
Under the expanded partnership, Mobupps will take on a larger role across ID Finance’s acquisition activities. Rather than adding more marketing channels or working with a larger group of separate vendors, ID Finance is using Mobupps as one of its top growth partners.
Mobupps will align media strategy, onboard new acquisition platforms and manage partner relationships through a unified framework. The approach is designed to reduce complexity by consolidating control and accountability.
As Agency of Record, Mobupps will operate between strategy and execution. The arrangement is intended to help ID Finance move faster, test acquisition opportunities more efficiently and maintain user-quality standards without the fragmentation that can result from coordinating multiple vendors.
ID Finance has focused on scaling customer acquisition without compromising the quality of the users it attracts. This is particularly important in competitive fintech markets, where campaign performance depends on more than generating initial impressions, clicks or installs.
“The partnership with Mobupps is already delivering strong results. Mobupps is generating a consistent flow of loans, with fully visible and measurable performance on our side. We would like to highlight the quality of the acquired users who demonstrate strong engagement and retention within ID Finance’s alternative lending platform,” said Sara Moncasi, Marketing Manager at ID Finance Spain.
The partnership uses direct integrations with the technology partner’s tracking platforms. These integrations allow the companies to track impressions, clicks, installs, loan requests and approved loans in real time.
The data provides visibility into the conversion funnel and supports continuous campaign optimization. Instead of evaluating campaigns based only on early-stage metrics, the companies can measure whether users progress from an impression or click to a loan request and an approved loan.
This allows Mobupps and ID Finance to examine the quality of traffic sources and identify the channels producing the strongest results. Mobupps can then adjust campaigns and reallocate marketing budgets based on measurable performance.
“A key differentiator of the collaboration is a centralized, technology-driven approach to performance marketing. With visibility across the entire conversion funnel, Mobupps can quickly identify the highest-performing traffic sources and reallocate budgets between the media channels generating the strongest results. This enables both operational efficiency and sustained growth,” said Yaron Tomchin, CEO at Mobupps.
The centralized structure gives Mobupps greater visibility across the campaigns it manages for ID Finance. It also gives ID Finance a single framework for coordinating media strategy, technology integrations, acquisition partners and campaign performance.
The companies said the next stage of the partnership will focus on strengthening the technical infrastructure that supports their acquisition activities. They also plan to expand acquisition opportunities by onboarding new partners.
The work will include executing insertion orders and establishing direct integrations with the technology partner. These integrations are intended to support a seamless and high-quality flow of data across acquisition channels.
By combining partner management with technical tracking and campaign optimization, the companies aim to make the acquisition process more efficient. The framework also allows them to test additional opportunities while maintaining centralized control over performance and data quality.
Mobupps is an advertising technology company with more than 16 years of experience connecting advertisers and publishers. The company operates an in-house research and development function and has incorporated artificial intelligence and advanced automation into its products and operations.
Its product portfolio includes MAFO, i/RTB and MobuppsX. The company says these products help marketers streamline operations, optimize campaigns and achieve measurable growth.
ID Finance is a fintech company operating in the alternative lending sector in Spain and Mexico. Founded in 2015, the company develops digital financial products designed to help consumers manage their finances more effectively.
The company says its mission is to accelerate the digital transformation of consumer finance by addressing consumers’ financial needs and helping them work toward their financial goals. ID Finance also emphasizes responsible practices, financial performance, integrity and customer satisfaction.
Through the expanded partnership, Mobupps and ID Finance will continue combining centralized campaign management, technology integrations and full-funnel measurement. The companies expect the structure to support greater operational efficiency while helping ID Finance expand its customer acquisition activities without compromising user quality.
