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In a significant development one year after the launch of Sugartown, project leads Matt Wolf and Tommy Ngo have unveiled D20 Labs. The new venture has acquired “all products and assets under Sugartown from Zynga,” marking a decisive shift in the project’s trajectory. Matt Wolf, formerly Zynga’s head of blockchain, steps into the role of CEO at D20 Labs, signaling a fresh start for the ambitious project.
D20 Labs is positioning itself as a pioneer in the realm of “rewarded play,” promising to push the boundaries of what’s possible in the Web3 space. The announcement comes on the heels of a noticeable lull in Sugartown’s activity throughout 2024, suggesting that the project may have faced roadblocks under Zynga or its parent company, Take-Two.
Camol, the new marketing lead at D20, expressed on X, “We really acquired the product we made inside one of the biggest games companies in the world and brought it independent so we are able to operate at the level Web3 requires.” This move aims to enable greater agility and innovation, free from the constraints of a larger corporation.
The timing of the acquisition is notable as it coincides with the launch of Sugartown’s chapter 1, which has received a mixed reception from the community. Some users are enthusiastic about the new direction, while others criticize the project as “grossly marketed as all hype and no substance.”
Sugartown initially minted its Ora NFT collection in September 2023, which provided access to the game and allowed holders to stake tokens for gameplay energy. With the transition to D20 Labs, the future of these assets and the game itself remains uncertain.
For the latest updates, visit the D20 Labs website and follow their X channel @D20_Labs. An X space is scheduled for Wednesday, September 3rd at 15:30 EST, promising further insights into this new chapter.
