Mobile Growth Basics: What is an MMP?

Mobile measurement partners, also known as MMPs, are a key part of the mobile advertising ecosystem. These independent third-party platforms track, organize and visualize mobile app data to provide attribution data. The data provided by MMPs give marketers a holistic view of their campaign performance across all channels and partners allowing marketers to optimize their… Continue reading Mobile Growth Basics: What is an MMP?

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IDFV: Mobile Gaming Apps Take Notice

There’s a new(ish) acronym on the scene: IDFV. But what is the IDFV and why does it matter? Let’s get into it. What is IDFV? The Identifier for Vendors (IDFV) is a code assigned to all apps by a specific developer on a given device. On the contrary, a different IDFV is returned for apps on… Continue reading IDFV: Mobile Gaming Apps Take Notice

Facts & Figures to Help You Grow Your App in 2022

Every year seems to be the year of mobile! Just when you thought smartphones and apps could not get more ubiquitous, a global pandemic comes along and drives downloads and spending through the roof. App Annie’s State of Mobile 2022 report dove deep into the data to explain just how the industry changed in 2021,… Continue reading Facts & Figures to Help You Grow Your App in 2022

SMS Marketing Campaigns Every Startup Should Try

According to Statista, global digital marketing spending by 2024 will amount to $646 billion. Startups can utilize numerous digital marketing channels, like content, social media, and affiliate marketing. However, there’s one type of digital marketing many small businesses miss out on — SMS marketing. Only 39% of marketers are employing SMS strategies — making this… Continue reading SMS Marketing Campaigns Every Startup Should Try

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Mobile App Growth Strategies for 2022 and Beyond

The past couple of years have thrown curveball after curveball at mobile marketers. When the pandemic came along in 2020, marketers had to adjust rapidly to changing user behavior and expectations. They were forced to reimagine their strategies — putting new emphasis on how they could help customers — all while consumers became more mobile… Continue reading Mobile App Growth Strategies for 2022 and Beyond