What to Expect at MGS23 ?

MGS23 LAS VEGAS is the world’s largest mobile growth conference. Join Mobile Growth Association at its flagship event, which brings together the biggest names in mobile from around the globe. Explore the latest industry challenges, tackle the biggest challenges in mobile, and take the time to make connections that will change the trajectory of your app and your career.  

Build a Tight Network of Connections

Focus on building personal relationships around shared experiences through group discussions, networking parties, and fun activities designed to help you get to know each other. 

Learn From The Mobile Industry's Thought Leaders

Get two days of up-to-date content covering monetization, UA, retention, ASO, fraud, payment processing, mWeb3, and NFTs that spans verticals like Retail and Travel, eSports, Gaming, Fintech, and more.  All of this comes from 40+ senior-level speakers who will share their experiences, strategies, and tactics. Gain Go-To-Market strategies to help you grow your app, your team, and your network. 

Ticket Types

• Tickets for publishers or developers who have apps in an app store and are marketing, development, and/or product professionals are $495.

• Tickets for MGA Members who are app marketers, developers, or product-focused are Free. Become a Member.

• We no longer offer individual tickets for vendors. Tickets for Service Providers, Vendors, or Business Development/Sales Roles, MUST be a sponsor of the event to attend. Fill out a sponsor request form, and a member of our team will connect with you.

⭐️REGISTRATION NOW OPEN!⭐️

⬇️Scroll down to get your ticket today.⬇️


Event Speakers

Interested in our Events?

Are you a Mobile App Expert looking to get involved with an exciting and dynamic team of people? We bring mobile experts together around the globe through our MGA events. Get in touch with us to learn more about Speaking or Sponsorship opportunities.

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Agenda

Feb 23, 2023

9:00 AM PST
9:15 AM PST

MGA Opening Remarks

12:00 PM PST
1:00 PM PST

Lunch

9:15 AM PST
9:35 AM PST

Reddit Redesign - How Reddit reinvented itself to grow

Presentation on the 18 month journey how Reddit went through one of the biggest redesigns the internet has seen.

9:40 AM PST
10:00 AM PST

ShyftUp Panel

11:05 AM PST
11:30 AM PST

How are you going to grow revenue for your mobile game in 2023?

10:35 AM PST
11:00 AM PST

Navigating the Metaverse - Growth and Web 3

Marketers know that building a community and growing a brand in Web 3 requires a completely different approach than what we're used to. Unlike Web 2 businesses, Web 3 projects have their unique challenges - regulatory hurdles, ad policy, consumer anonymity, and many other considerations. Learn how brands and projects - both Web 2 and Web 3 alike - can tap into Web 3 marketing strategies to find success in the metaverse!

11:35 AM PST
12:00 PM PST

Planning for the Unexpected: Creating a Blueprint for Diversified Monetization

Join Jenny Pollock for an interactive session on the importance of having a diversified monetization strategy. The monetization landscape is constantly shifting, driven by legislation, economics, or changes to store policies. You’ll leave with a blue print to diversify your apps’ monetization efforts. You’ll be ready for whatever is thrown at you next!


Jenny Pollock leads monetization at Together Labs, where she focuses on strategies that help keep IMVU a top 5 social app by spend in the US.

1:05 PM PST
1:30 PM PST

Capital ‘P’: Crafting mobile ad creatives optimized for Performance

Exploring the principles and tactical best practices our team uses in delivering ad experiences that meet and exceed their KPIs.

2:00 PM PST
2:20 PM PST

High Impact Relationship Building to grow your business

Building solid relationships is an art and skill most successful business leaders understand. Being able to leave your comfort zone and meet new people with the intent of helping them solve issues will ensure your business will thrive. As an international speaker, my business has been built on growing new relationships, solving problems, and keeping track of the people in my sphere of influence. This session will allow you to understand why you can't build your business in a silo. It would be best if you had new people, new opportunities, and new lines of revenue. Relationship building helps you achieve all your goals if done correctly.

2:25 PM PST
2:45 PM PST

The silent killers sabotaging your mobile growth, and how to prevent them

Broken deep links, flaky third-party integrations, push notification errors, bugs in paid campaigns, personalization mismatches - these common bugs are kryptonite for your mobile app growth. I'll show you the toolkit hyper-growth mobile companies like Citizen, BeReal, and Persona use to prevent bugs from sabotaging growth and retention, and engagement. You'll walk away with a checklist of the most common bugs that hamper growth and a list of tools you can start using immediately to prevent them.

2:50 PM PST
3:15 PM PST

There is a digital wallet in your phone right now. Do you know how to use it?

Every US resident with a mobile phone has access to the UnitedCoin network. A digital wallet living inside your sms messaging service connecting your mobile phone via the blockchain to every other phone in America. Learn from an expert with over 20 years of marketing experience and 10 years of blockchain experience how to leverage blockchain and mobile technology.

3:50 PM PST
4:15 PM PST

Fireside Chat

1:35 PM PST
1:55 PM PST

Digital Transformation: From Mail to Mobile

I have been responsible for keeping Publishers Clearing House relevant for our consumers for the past 23 years. Once a single channel, the 70-year-old direct mail powerhouse now has a significant digital presence. Over 50 million active customers interact with our brand through the mail, entertainment website properties, Emails, Mobile Apps, Social Landscape, and Digital Paid Media platforms. This session is for brands seeking to orchestrate complicated customer journeys to maximize customer LTV. I will help illustrate how to break down the internal silos to maximize every customer touch point in multiple marketing channels. Navigating this mobile revolution brings unique challenges for classic brands. I will address how to educate executive management on the importance of adopting new tools and technology and how to navigate among thousands of Martech solutions. Above all, I will outline our most significant learnings, failures, wins, and advice on becoming a mobile-first marketing rockstar!

Feb 24, 2023

10:00 AM PST
10:15 AM PST

MGA Opening Remarks

10:15 AM PST
10:40 AM PST

Scaling in a time of crisis

With a cash crunch for most start-ups and scale-ups and economic efficiencies for most established businesses, it's time for all mobile growth marketing leaders to reinvent how we operate, hire and communicate. Drawing from my experience working during 2 crisis (2000-2001, 2008-2010) in 3 continents and 4 different jobs, everyone will hear 5 key Do's and 5 key Don't you can ignore in those tough times.

10:45 AM PST
11:10 AM PST

Creatives: How to research, create and tag to eliminate guesswork

Network’s ability to target the right users has gone down;these users are still out there spending money but your marketing sophistication has to go up. Use this framework to keep pushing creative concepts, cutting your CPAs & hitting profitable audiences consistently.

11:15 AM PST
12:00 PM PST

TBD- Panel Discussion

12:00 PM PST
1:00 PM PST

Lunch

1:00 PM PST
1:25 PM PST

Why Play to Earn is Dead

We're a Web3 mobile game publisher. Anyone who is in Web3 gaming or thinking about joining Web3 gaming will benefit from this session.

Specific takeaway: If Play to Earn is dead which game economy model will survive? The answer is NFTs.

1:30 PM PST
1:55 PM PST

Prove it: the NFT/Web 3 Hypocalypse, a year and change later

Web3 is the hottest new technology for gaming and while the potential is incredibly high, the space is fraught with peril. Learn about the nuance of Web3 and how to utilize it properly for your brand.

2:00 PM PST
2:25 PM PST

How to successfully break into Web3

Web3 is the hottest new technology for gaming and while the potential is incredibly high, the space is fraught with peril. Learn about the nuance of Web3 and how to utilize it properly for your brand.

2:30 PM PST
2:55 PM PST

Web 2.5

Web2 distribution and usability with an introduction to web3 functionality and value proposition, focusing on the importance of gamifying economies in the social NFT space.

3:00 PM PST
3:25 PM PST

App Startup: How you build and go live internationally with a new app in less than 6 months

Showcase of our CryptoClue App development.... we developed the whole app including beta testing version in 6 months and started global distribution. How to build, our strategy, business plan and more in this session.

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