Mobile News Roundup – 9/22/22


Mobile Marketing Software Market to Witness Massive Growth by 2029

“This Mobile Marketing Software research report throws light on the major market players thriving in the market; it tracks their business strategies, financial status, and upcoming products.”

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50 percent of genZ gamers in India actively participate in real money gaming

“With over 373 million players, India represents the world’s second largest games market, and over 91 percent of gamers in the region play on mobile. Newzoo projects that India will generate over $2.2 billion in revenue for the mobile games market in 2022.”

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Slowdown of eCommerce spending is forcing marketers to focus on efficiency as the world heads into peak shopping season

“Following the past few years of significant eCommerce growth that came as a result of the Covid-19 pandemic, eCommerce in general and app marketing in particular have entered into a natural slowdown. In 2022, eCommerce is no longer attracting the same volume of new users, and rising prices are starting to take their toll on marketing budgets and planning. Heading into the holiday season that is marked with an economic downturn, supply disruptions, as well as continuing privacy changes and data restrictions, efficiency should be on the forefront of marketers’ minds.”

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Women to Watch 2022: Devika Sharma, InMobi

“As a 20-year veteran in the industry, Devika Sharma is one to uphold her career goal of consistently reinventing herself. When she joined InMobi to drive monetisation and business growth plans for Glance, an Indian AI software company owned by InMobi, it was January 2020, just before the Covid pandemic. Since then, she drove five-fold growth in revenue for the first year and continued to lead a three-fold revenue growth year-on-year by the end of 2021.”

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Express Marketing Exec: Mobile App is the Anchor for Brand Loyalty

“In episode 367 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Bryan Yuris, vice president of performance marketing at Express, a modern, multichannel apparel and accessories brand for men and women. Listen in as Yuris discusses his career background and current role (0:45), as well as how the retailer’s CRM and marketing strategies have adapted to changing consumer behaviors (1:27). He shares Express’ customer retention strategy (2:40), including its relaunch of its Express Insider loyalty program, and how customer feedback helped inform the revamped rewards offerings (4:27).”

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