Climate Change Activism: An Unexpected Opportunity to Reach Mobile Gamers

A recent report from Unity and the Yale Program on Climate Change Communication took a look at gamers’ thoughts on climate change. According to its findings, not only do gamers care about climate change but they are interested in doing something to effect change. You may be wondering, “So what does this have to do… Continue reading Climate Change Activism: An Unexpected Opportunity to Reach Mobile Gamers

Mobile News Roundup – 9/22/22

Mobile Marketing Software Market to Witness Massive Growth by 2029 “This Mobile Marketing Software research report throws light on the major market players thriving in the market; it tracks their business strategies, financial status, and upcoming products.” Learn more. 50 percent of genZ gamers in India actively participate in real money gaming “With over 373… Continue reading Mobile News Roundup – 9/22/22

Using Feedback to Inform Mobile Product-Market Fit for Your App

By Christine Dart, Global Head of Marketing, Helpshift After shedding blood, sweat, and tears to launch a new app, it can be soul-crushing to watch its monthly active users (MAU) stagnate or plummet after an initially high number of downloads. The publisher might be left asking themselves why users aren’t sticking around and whether the… Continue reading Using Feedback to Inform Mobile Product-Market Fit for Your App

Mobile Customer Acquisition: Costs and Trends

Back in 2021, we took a look at rising customer acquisition costs (CAC). A perfect storm of increased competition and Apple’s privacy changes made for increasing CAC. Now, in 2022, there is another layer contributing to mobile app marketing spending: uncertain economic times. This has put a new focus on CAC. “I believe that quality… Continue reading Mobile Customer Acquisition: Costs and Trends

Mobile News Roundup – 9/08/22

Report: Mobile app updates take longer than marketers expect “​​More than 90% of developers and marketers say waiting to get app enhancements to market significantly impacts their business, and 96% of marketers are reliant on developer resources and app updates to improve user experiences.” Learn more. Airship’s Survey Reveals Companies Still Struggle to Optimize Mobile… Continue reading Mobile News Roundup – 9/08/22

Three Mobile Game Advertising Creative Trends

A new report from Social Peta says mobile game advertising saw a steep decline in the number of advertisements in 2022. While the reports says the number of advertisers did not change much YoY in the first half of 2022, the total number of mobile game creatives dropped nearly 30% to 15.8 million.  Casual games… Continue reading Three Mobile Game Advertising Creative Trends

The New Mobile Growth Frontier: Marketing in the Metaverse

Talk of the metaverse is inescapable, but confusion still abounds. What is the metaverse, really? Why should I care? How do I incorporate the metaverse into my marketing mix? These are all good questions – some are easier to answer than others. But if you’re thinking about marketing in the metaverse, there is a lot… Continue reading The New Mobile Growth Frontier: Marketing in the Metaverse

Mobile Growth Basics: Mobile Attribution

Mobile attribution is the talk of the mobile industry recently. It’s the key to understanding user behavior and optimizing marketing actions. But what exactly is mobile attribution, why is it important, and how has it changed? Let’s find out. What is mobile attribution? Simply put, mobile attribution links app installs to marketing efforts. Knowing which… Continue reading Mobile Growth Basics: Mobile Attribution

New Challenges for Mobile User Acquisition in 2022

By Alberto Nicolas Casado, Director of Sales, FOUND In 2021, the mobile app ecosystem experienced several changes. Some of these were outlined in data.ai’s “State of Mobile 2022” report, such as:  Time spent in mobile apps reached 4.8 hours/day in the top mobile-first markets Ad spend in 2021 soared to $295 billion, and $350 billion was… Continue reading New Challenges for Mobile User Acquisition in 2022

The Potential Impacts of DMA and DSA on Mobile Apps

The mobile space is full of acronyms: from ATT to IDFA to CPI to UA, it’s enough to make your head spin. But it’s time to make mental space for two new acronyms that will be important to many apps in the future: DMA and DSA.  The Digital Markets Act (DMA) and Digital Services Act… Continue reading The Potential Impacts of DMA and DSA on Mobile Apps