By André Melo, VP of Products and Marketing, PSafe Mobile apps are a great way to connect with users and provide them with value. However, getting users to download your app is only half the battle; the other half is keeping them engaged and retaining them as active users. One of the best ways to do… Continue reading How to scale your app and obtain more subscribers
By Jenny Kay Pollock, Lead Subscription Monetization Manager, Together Labs Mobile Growth Association‘s #MGS23, held in Las Vegas, brought together industry leaders, entrepreneurs, and experts from around the world to discuss the latest mobile growth strategies and trends. Let’s take a deep dive into the conference and share some of the key insights and takeaways… Continue reading 18 Key Learnings to Boost Your Mobile Strategy from MGS23
Influencer marketing isn’t a fad, it’s the future – or at least that’s what the finding of a new report from OpenInfluence suggests. After surveying 150 brand marketers, the team found that 64% planned to grow their influencer budgets in 2023, and 13% were dedicating at least $1 million. But even with impressive numbers behind… Continue reading Expert Tips for Mobile Influencer Marketing Budgets and Best Practices
In the world of mobile growth, every marketer has a unique goal. From installs to actions, app marketers are measuring success differently. For many, especially in the e-commerce or fintech spaces, a simple install isn’t enough – they need users to take an action such as setting up direct deposit or making a first purchase.… Continue reading Mobile Growth Basics: CPA vs CPI
By Sara Camden, InMobi The last few years in the digital advertising world have been a time of both uncertainty and growth. The mobile ecosystem is shifting rapidly towards a more privacy-first world — and it is not just about Apple’s App Tracking Transparency (ATT) or SKAdNetwork (SKAN). California and Virginia passed consumer privacy and… Continue reading Putting SKAN 4.0 Into Practice in 2023
Shortly after the news that 2022 saw mobile gaming revenue decline broke, we now see that the larger app economy is experiencing a similar slowdown. As TechCrunch reports, “An annual review of the app economy by mobile analytics firm data.ai (previously App Annie) found that consumer spending on mobile apps declined for the first time… Continue reading The App Economy Has Slowed – 3 Tips to Keep Growing
By André Melo, VP of Products and Marketing, PSafe Companies are always looking for the best way to get customers and sell their products and services. Product Led Growth (PLG) has emerged as an increasingly important strategy for many organizations. Competition has been increasing over the last few years, mainly with the internet and… Continue reading Product Led Growth – Developing Product Centric Culture in Companies
The Google Advertising ID, more commonly referred to as GAID, is the user-resettable identifier assigned to every Android device. Similar to iOS’ IDFA, the GAID allows advertisers to anonymously track mobile users’ ad behavior and assign impression credit to certain ads in a process called attribution. What does GAID do? Until recently, the GAID helped… Continue reading Mobile Growth Basics: GAID
In 2021, Apple made App Tracking Transparency (ATT) the default for all iOS devices and completely disrupted the mobile marketing industry. App developers must now use the ATT framework if their app collects data “about end users and shares it with other companies for purposes of tracking across apps and websites.” All developers must request… Continue reading Mobile Growth Basics: App Tracking Transparency
By Luca Mastrorocco, Co-founder, REPLUG In 2021, the mobile ecosystem saw a number of disruptions that have echoed throughout 2022. This global mobile ecosystem privacy riot left many questions unanswered. So, predicting how things will shape up in 2023 will take a lot of work. But that doesn’t make forecasting trends in mobile marketing any… Continue reading Trends in Mobile Marketing to Keep an Eye on in 2023
