What You Need to Know About Mobile Game Marketing in 2022

App Store downloads

Gaming app marketers have had an exciting couple of years. From a massive uptick in installs driven by changes in pandemic-related behavior to the chaos caused by App Tracking Transparency, user acquisition has been a moving target… and it’s still changing. That’s why we gathered a panel of experts together to talk about the BIGgest topics in mobile gaming ahead of MGS Brazil, where we will join the team at BIG Festival, July 7-8, 2022, to bring mobile gaming expertise to Latin America’s biggest festival dedicated to games, creation, business, and networking.

Watch this MGS Special Edition to learn how diversification has helped gaming companies weather the privacy storm, what the future of fingerprinting is likely to be, why testing on SKAdNetwork is critical to future iOS success, and just how MMPs still fit into the equation. (Bonus: Find out what happens when you start to think, “Hey, I can build an MMP myself!”)

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