How AI Is Changing Growth Decisions—And What Leaders Need to Rethink
AI is changing how growth decisions are made, but not in the way most teams expected. It hasn’t simplified decision-making. It has compressed it. What used to unfold over weeks—performance signals, budget adjustments, creative fatigue—now happens continuously. Teams are reacting in near real time, often before they have full confidence in what they’re seeing. That… Continue reading How AI Is Changing Growth Decisions—And What Leaders Need to Rethink