Putting SKAN 4.0 Into Practice in 2023

By Sara Camden, InMobi  The last few years in the digital advertising world have been a time of both uncertainty and growth. The mobile ecosystem is shifting rapidly towards a more privacy-first world — and it is not just about Apple’s App Tracking Transparency (ATT) or SKAdNetwork (SKAN). California and Virginia passed consumer privacy and… Continue reading Putting SKAN 4.0 Into Practice in 2023