Why the Growth Playbook Is Changing Over the past year, one theme keeps coming up in conversations across our community: The growth playbook is changing. Acquisition is more expensive.Monetization is under greater scrutiny.AI is no longer optional — especially when it comes to personalization. And scale alone does not solve what it used to solve.… Continue reading Growth Signals: The Industry Shift
Connected TV advertising has been generating a lot of buzz in mobile growth circles lately. Some of that buzz is warranted; some of it gets lost in marketing speak. This article aims to cut through the noise and offer a practical look at what CTV actually is, how measurement works, and why mobile growth… Continue reading From Big Screen to App Install: Why Cross-Device CTV Is the Next Battleground for Mobile Growth
The adtech industry is changing faster than ever, and 2026 will be a pivotal year. Regulation, privacy expectations, and rapid technological progress are transforming how marketers reach and engage audiences. Mobupps focuses on building the technology and strategy that makes this possible. “As we’ve analyzed these changes, we identified five key areas that will define… Continue reading AdTech Predictions Changing the Industry Future
Mobupps, a leading ad tech company with over 16 years of expertise in data-driven performance marketing, in collaboration with Apptica, a mobile market intelligence platform, has released the “US Holiday Season Growth Playbook 2025.” The holiday season in the United States is more than just a shopping period — it’s a cultural phenomenon that shapes… Continue reading Mobupps and Apptica Launch the “US Holiday Season Growth Playbook 2025″
When Apple launched its AppTrackingTransparency (ATT) framework, Apple’s SKAdNetwork (SKAN) became a familiar term and attribution framework for app performance advertisers. However, there was early hesitancy to this change as advertisers lost the ID-level deterministic targeting and measurement they had been so used to. So how is adoption looking as we approach the second anniversary… Continue reading Why Advertiser SKAdNetwork (SKAN) Adoption Is Growing
By Sara Camden, InMobi The last few years in the digital advertising world have been a time of both uncertainty and growth. The mobile ecosystem is shifting rapidly towards a more privacy-first world — and it is not just about Apple’s App Tracking Transparency (ATT) or SKAdNetwork (SKAN). California and Virginia passed consumer privacy and… Continue reading Putting SKAN 4.0 Into Practice in 2023
