Mobile Growth Basics: GAID

The Google Advertising ID, more commonly referred to as GAID, is the user-resettable identifier assigned to every Android device. Similar to iOS’ IDFA, the GAID allows advertisers to anonymously track mobile users’ ad behavior and assign impression credit to certain ads in a process called attribution.  What does GAID do? Until recently, the GAID helped… Continue reading Mobile Growth Basics: GAID