Photo by DeepMind on Unsplash

The future: AI and mobile apps

By André Melo, VP of Products and Marketing, PSafe Artificial Intelligence (AI) is already revolutionizing the mobile app business, and the prospects appear even brighter. AI can improve the efficiency, intelligence, and personalization of mobile apps. Here are some of the future benefits that AI can provide to both app developers and users: Increased customization AI… Continue reading The future: AI and mobile apps

Image by Lena Helfinger from Pixabay

How to scale your app and obtain more subscribers

By André Melo, VP of Products and Marketing, PSafe Mobile apps are a great way to connect with users and provide them with value. However, getting users to download your app is only half the battle; the other half is keeping them engaged and retaining them as active users. One of the best ways to do… Continue reading How to scale your app and obtain more subscribers

18 Key Learnings to Boost Your Mobile Strategy from MGS23

By Jenny Kay Pollock, Lead Subscription Monetization Manager, Together Labs Mobile Growth Association‘s #MGS23, held in Las Vegas, brought together industry leaders, entrepreneurs, and experts from around the world to discuss the latest mobile growth strategies and trends. Let’s take a deep dive into the conference and share some of the key insights and takeaways… Continue reading 18 Key Learnings to Boost Your Mobile Strategy from MGS23

Mobile Growth Basics: CPA vs CPI

In the world of mobile growth, every marketer has a unique goal. From installs to actions, app marketers are measuring success differently. For many, especially in the e-commerce or fintech spaces, a simple install isn’t enough – they need users to take an action such as setting up direct deposit or making a first purchase.… Continue reading Mobile Growth Basics: CPA vs CPI

Image by Hebi B. from Pixabay

How to Optimize Your Code in Mobile Applications – 10 Pro Tips

By André Melo, VP of Products and Marketing, PSafe Mobile applications have become an integral part of our daily lives. As a result, consumers expect faster and more efficient mobile apps than ever. Optimizing your mobile code is the first step to ensuring a great user experience. It is crucial for ensuring smooth performance and a… Continue reading How to Optimize Your Code in Mobile Applications – 10 Pro Tips

Mobile Growth Basics: User Onboarding

Mobile user onboarding is the process by which apps help new users become acquainted with and proficient in the use of the app. It can incorporate everything from filling out basic information to simple guides that show how to use key features.  Why is mobile user onboarding important? User onboarding is integral to everything from… Continue reading Mobile Growth Basics: User Onboarding

Image by Mohamed Hassan from Pixabay

The App Economy Has Slowed – 3 Tips to Keep Growing

Shortly after the news that 2022 saw mobile gaming revenue decline broke, we now see that the larger app economy is experiencing a similar slowdown. As TechCrunch reports, “An annual review of the app economy by mobile analytics firm data.ai (previously App Annie) found that consumer spending on mobile apps declined for the first time… Continue reading The App Economy Has Slowed – 3 Tips to Keep Growing

Mobile Growth Basics: User Retention

According to Business of Apps, an average app’s number of daily active users (DAUs) will decrease by 77% within the first three days after install. After the time and resources spent on UA campaigns, this drastic drop is disappointing to marketers. No app can keep every user that it acquires, though. That’s where mobile retention… Continue reading Mobile Growth Basics: User Retention

Mobile Growth Basics: GAID

The Google Advertising ID, more commonly referred to as GAID, is the user-resettable identifier assigned to every Android device. Similar to iOS’ IDFA, the GAID allows advertisers to anonymously track mobile users’ ad behavior and assign impression credit to certain ads in a process called attribution.  What does GAID do? Until recently, the GAID helped… Continue reading Mobile Growth Basics: GAID

Mobile Growth Basics: App Tracking Transparency

In 2021, Apple made App Tracking Transparency (ATT) the default for all iOS devices and completely disrupted the mobile marketing industry. App developers must now use the ATT framework if their app collects data “about end users and shares it with other companies for purposes of tracking across apps and websites.” All developers must request… Continue reading Mobile Growth Basics: App Tracking Transparency