Mobile Growth Basics: Organic User Acquisition

Mobile app downloads showed a 63.4% increase over the past five years, growing from 140.6 billion downloads in 2016 to 230 billion in 2021. This growth isn’t projected to slow down anytime soon — in-app spending alone is projected to reach $270 billion by 2025. Marketers should prioritize user acquisition (UA) strategies to ensure their… Continue reading Mobile Growth Basics: Organic User Acquisition