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IDFV: Mobile Gaming Apps Take Notice

There’s a new(ish) acronym on the scene: IDFV. But what is the IDFV and why does it matter? Let’s get into it. What is IDFV? The Identifier for Vendors (IDFV) is a code assigned to all apps by a specific developer on a given device. On the contrary, a different IDFV is returned for apps on… Continue reading IDFV: Mobile Gaming Apps Take Notice

Facts & Figures to Help You Grow Your App in 2022

Every year seems to be the year of mobile! Just when you thought smartphones and apps could not get more ubiquitous, a global pandemic comes along and drives downloads and spending through the roof. App Annie’s State of Mobile 2022 report dove deep into the data to explain just how the industry changed in 2021,… Continue reading Facts & Figures to Help You Grow Your App in 2022

Mobile App Growth Strategies for 2022 and Beyond

The past couple of years have thrown curveball after curveball at mobile marketers. When the pandemic came along in 2020, marketers had to adjust rapidly to changing user behavior and expectations. They were forced to reimagine their strategies — putting new emphasis on how they could help customers — all while consumers became more mobile… Continue reading Mobile App Growth Strategies for 2022 and Beyond

How Strong UA, UX and Monetization Strategies Can Help You Scale Your App

Your app is more than just a product — it’s a business that will ultimately need to scale in order to succeed. After emerging from the depths of coding your app, it is time to establish your mobile app as a business and consider the many aspects that go into finding and growing your user… Continue reading How Strong UA, UX and Monetization Strategies Can Help You Scale Your App

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A Look at Rising Customer Acquisition Costs in 2021

The pandemic has been interesting, to say the least, for app publishers. And depending on your vertical, changes have not always been felt equally. While user acquisition (UA) initially became easier — and cheaper — for mobile game developers, other verticals have seen skyrocketing costs. The rise in competition, along with Apple’s deprecation of IDFA… Continue reading A Look at Rising Customer Acquisition Costs in 2021

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iOS 15: A Round-Up of the Biggest Changes for App Marketers

Mobile marketers have had one heck of a year — especially when it comes to user acquisition for apps. Apple’s introduction of App Tracking Transparency and SKAdNetwork have meant app marketers have had to reimagine their marketing strategies, and have changed attribution as we know it. Apple has shuffled the deck again, releasing iOS 15… Continue reading iOS 15: A Round-Up of the Biggest Changes for App Marketers

Facebook’s Advice for Improving Ad Performance in the Privacy-Era

Facebook’s stock values dipped by about 4% on Wednesday in response to the company pointing out that “privacy changes” — i.e. Apple’s App Tracking Transparency (ATT) — are hitting the company hard. In a blog post, Graham Mudd, VP of Product Marketing, Facebook, spoke directly to advertisers who have complained that “cost of achieving your… Continue reading Facebook’s Advice for Improving Ad Performance in the Privacy-Era

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The MGA Community Weighs in On 2021’s Hottest Topics

2020 and 2021 have turned the mobile community — and the world — upside down. COVID-19 and the ensuing lockdowns had huge impacts on the mobile app industry. In fact, it was mobile that made it possible for many people to continue daily life while in lockdown. From food delivery apps to apps that made… Continue reading The MGA Community Weighs in On 2021’s Hottest Topics

Managing Your First-Party Data Strategy in an ATT World

For many years, digital advertising has relied on device-based identifiers to power the value exchange of the internet — free or reduced-cost content in exchange for advertisements. Unfortunately, the use of these device-based identifiers lacked transparency, so the value exchange was not well understood by the consumer. Now, privacy regulation and device and operating system… Continue reading Managing Your First-Party Data Strategy in an ATT World

Google Announces It Will Allow Users to Opt-Out and Remove Android Advertising ID in Late 2021

Just as marketers are getting used to app tracking transparency (ATT) and an IDFA-less iOS14.5, Google has thrown its own curveball at mobile marketers. Today, the company announced starting in “late 2021” it will no longer provide Android Advertising ID for users who have opted out of ad personalization. In a blog post, the company… Continue reading Google Announces It Will Allow Users to Opt-Out and Remove Android Advertising ID in Late 2021