Shortly after the news that 2022 saw mobile gaming revenue decline broke, we now see that the larger app economy is experiencing a similar slowdown. As TechCrunch reports, “An annual review of the app economy by mobile analytics firm data.ai (previously App Annie) found that consumer spending on mobile apps declined for the first time… Continue reading The App Economy Has Slowed – 3 Tips to Keep Growing
Mobile app downloads showed a 63.4% increase over the past five years, growing from 140.6 billion downloads in 2016 to 230 billion in 2021. This growth isn’t projected to slow down anytime soon — in-app spending alone is projected to reach $270 billion by 2025. Marketers should prioritize user acquisition (UA) strategies to ensure their… Continue reading Mobile Growth Basics: Organic User Acquisition
Gaming app marketers have had an exciting couple of years. From a massive uptick in installs driven by changes in pandemic-related behavior to the chaos caused by App Tracking Transparency, user acquisition has been a moving target… and it’s still changing. That’s why we gathered a panel of experts together to talk about the BIGgest… Continue reading What You Need to Know About Mobile Game Marketing in 2022
There’s a new(ish) acronym on the scene: IDFV. But what is the IDFV and why does it matter? Let’s get into it. What is IDFV? The Identifier for Vendors (IDFV) is a code assigned to all apps by a specific developer on a given device. On the contrary, a different IDFV is returned for apps on… Continue reading IDFV: Mobile Gaming Apps Take Notice
Every year seems to be the year of mobile! Just when you thought smartphones and apps could not get more ubiquitous, a global pandemic comes along and drives downloads and spending through the roof. App Annie’s State of Mobile 2022 report dove deep into the data to explain just how the industry changed in 2021,… Continue reading Facts & Figures to Help You Grow Your App in 2022
The past couple of years have thrown curveball after curveball at mobile marketers. When the pandemic came along in 2020, marketers had to adjust rapidly to changing user behavior and expectations. They were forced to reimagine their strategies — putting new emphasis on how they could help customers — all while consumers became more mobile… Continue reading Mobile App Growth Strategies for 2022 and Beyond
Your app is more than just a product — it’s a business that will ultimately need to scale in order to succeed. After emerging from the depths of coding your app, it is time to establish your mobile app as a business and consider the many aspects that go into finding and growing your user… Continue reading How Strong UA, UX and Monetization Strategies Can Help You Scale Your App
The pandemic has been interesting, to say the least, for app publishers. And depending on your vertical, changes have not always been felt equally. While user acquisition (UA) initially became easier — and cheaper — for mobile game developers, other verticals have seen skyrocketing costs. The rise in competition, along with Apple’s deprecation of IDFA… Continue reading A Look at Rising Customer Acquisition Costs in 2021
Mobile marketers have had one heck of a year — especially when it comes to user acquisition for apps. Apple’s introduction of App Tracking Transparency and SKAdNetwork have meant app marketers have had to reimagine their marketing strategies, and have changed attribution as we know it. Apple has shuffled the deck again, releasing iOS 15… Continue reading iOS 15: A Round-Up of the Biggest Changes for App Marketers
Facebook’s stock values dipped by about 4% on Wednesday in response to the company pointing out that “privacy changes” — i.e. Apple’s App Tracking Transparency (ATT) — are hitting the company hard. In a blog post, Graham Mudd, VP of Product Marketing, Facebook, spoke directly to advertisers who have complained that “cost of achieving your… Continue reading Facebook’s Advice for Improving Ad Performance in the Privacy-Era
