Tag: Mobile Growth Basics

Mobile Growth Basics: User Retention

According to Business of Apps, an average app’s number of daily active users (DAUs) will decrease by 77% within the first three days after install. After the time and resources spent on UA campaigns, this drastic drop is disappointing to marketers. No app can keep every user that it acquires, though. That’s where mobile retention… Continue reading Mobile Growth Basics: User Retention

Mobile Growth Basics: Paid User Acquisition

Paid user acquisition is the partner to organic UA and another method of obtaining new app users. Falling under the general umbrella of mobile user acquisition, paid UA works in tandem with organic marketing efforts and app store optimization (ASO) to maximize app installs. With close to five billion apps available for download across the… Continue reading Mobile Growth Basics: Paid User Acquisition