Tag: Artificial Intelligence

How To Make 2019 The Year You Achieve Huge User Growth Through Facebook And Google

BY LOMIT PATEL The Facebook and Google Universal App Campaigns duopoly have long been great sources of new customers, but the challenge has always been scaling your acquisition efforts on these platforms. Typically, marketing budgets over $200,000 a month required using a third-party AdTech tool to help manage the complexities of those campaigns with multiple… Continue reading How To Make 2019 The Year You Achieve Huge User Growth Through Facebook And Google

2019 will be the year of app retention. Here’s how machine learning can help make marketing human again [Digital Content Next]

Ten years into the iPhone and global App Economy and all the rules have changed. For nearly a decade, app makers focused on app downloads and installs, the lower-funnel activity that powered staggering growth in the early days of the app store. Now, this focus has shifted due to a dawning realization that sustainable success… Continue reading 2019 will be the year of app retention. Here’s how machine learning can help make marketing human again [Digital Content Next]

Graham McDonnell Explains The Simple Formula That Works For The New York Times’ T Brand Studio

In just a few years, the number of publishers building out branded content has soared from 15 to more than 600—and counting. But it’s not just their ranks that have grown. Many publishers have expanded their capabilities, harnessing teams, talent and tech to help brands create sponsored content and capture audiences. The New York Times… Continue reading Graham McDonnell Explains The Simple Formula That Works For The New York Times’ T Brand Studio