iOS 15: A Round-Up of the Biggest Changes for App Marketers

Mobile marketers have had one heck of a year — especially when it comes to user acquisition for apps. Apple’s introduction of App Tracking Transparency and SKAdNetwork have meant app marketers have had to reimagine their marketing strategies, and have changed attribution as we know it. Apple has shuffled the deck again, releasing iOS 15… Continue reading iOS 15: A Round-Up of the Biggest Changes for App Marketers

MGA Launches a Job Board for Mobile Professionals

MGA and Naylor Publications have joined forces to create a Career Board for MGA partners and individuals looking for professionals in the mobile app industry. This is the perfect opportunity for mobile industry companies looking for specialized talent to post on our website and recruit employees. And if you’re an individual looking to take the… Continue reading MGA Launches a Job Board for Mobile Professionals

Mobile UI: Balancing Text and Graphics

How much do you rely on mobile apps to ease your daily tasks? It turns out that mobile users spend 4.2 hours a day (on average) on mobile apps — chatting with friends, listening to music, learning a new language, keeping up with the latest news, paying bills, or tracking physical activity and health. 

How WhatsApp Took Over Latin America

Need to get in touch with a person, business, or even institution in Latin America? The strong likelihood is that doing so via WhatsApp will give you the best chance of success. With 64% of the region’s population using the messaging app — that number goes up to 80% in Chile and 83% in Costa… Continue reading How WhatsApp Took Over Latin America

New Roles for MGA Founders Signal Growth and Mission-Driven Approach

2021 has been a time of profound change for the mobile industry, requiring us all to reimagine the way we think about business. Here at MGA, we are excited to announce our own exciting changes that will help propel MGA forward, creating a dynamic, mission-driven organization focused on creating an inclusive, diverse, and progressive community. 

Managing Your First-Party Data Strategy in an ATT World

For many years, digital advertising has relied on device-based identifiers to power the value exchange of the internet — free or reduced-cost content in exchange for advertisements. Unfortunately, the use of these device-based identifiers lacked transparency, so the value exchange was not well understood by the consumer. Now, privacy regulation and device and operating system… Continue reading Managing Your First-Party Data Strategy in an ATT World

Play-to-Earn with Hyper-Casual Games

Play-to-earn might sound like just another mobile gaming buzzword but it’s one of the most effective retention strategies — so let’s take a closer look. At GAMEE we have been tweaking our play-to-earn model for the past 18 months and not only has it worked well in traditional settings, but it is outperforming our other… Continue reading Play-to-Earn with Hyper-Casual Games

What HBO Max’s ‘Mare of Easttown’ Snafu Can Teach Us About Scaling Your App

Who killed Erin McMenamin?  Millions of Americans wanted to know and they tuned in on Sunday night to find out — or at least they tried. However, when the loyal fans who had tuned in week after week to find out what sinister forces were at work in Easttown, opened up HBO Max on a… Continue reading What HBO Max’s ‘Mare of Easttown’ Snafu Can Teach Us About Scaling Your App

Why Players Are Leaving Your Mobile App Game

It is no surprise that app publishers and game developers are trying to capitalize on the multi-billion-dollar mobile gaming app industry. However, retaining users of gaming apps continues to be a challenge. 

We Doubled Our Referral Program Bonus and it Backfired

Most mobile app growth marketers I’ve spoken to agree, referral as a channel tends to be one of  — if not the — most efficient channel to acquire new customers and high-quality app users. It makes sense, there have been dozens of studies showing consumers trust recommendations from friends and family over any form of… Continue reading We Doubled Our Referral Program Bonus and it Backfired