2021 has been a time of profound change for the mobile industry, requiring us all to reimagine the way we think about business. Here at MGA, we are excited to announce our own exciting changes that will help propel MGA forward, creating a dynamic, mission-driven organization focused on creating an inclusive, diverse, and progressive community.
In this MGS GVC 1.0 session, Charles Ng, the VP of Enterprise AI at Appier, shares his insights on increasing engagement and conversions using AI-powered personalization. This session includes valuable information on: The importance of personalization (as opposed to generic promotion) How personalization can increasing conversion rates by up to 200%+ The challenges of personalization… Continue reading The Personal (AI-Powered) Approach To Increasing Engagement And Conversions
Artificial emotional intelligence is here and in this MGS20 session, Martin Salo, co-founder of RealEyes, explains how attention and emotion impact data and can help optimize the user experience.
By Jen Laloup, CEO, MGA
By Rebecca Castellani
Pull up your favorite comfy chair, get out your headphones (so you don’t bother your housemates), and set your hand sanitizer aside—Mobile Growth Summit is going virtual… and global!
By Lomit Patel Launching and growing any new app has always been a challenging endeavor. Beyond having a great app and hiring a great team, one of the keys to success, is to figure out how you can leverage user acquisition to scale up app growth fast. Increasingly, the answer to smart growth looks like… Continue reading Lean AI: The Secret to App Growth
Pocket Gamer Connects is returning to London next week on January 20th and 21st, and your chance to get tickets to one of the biggest mobile gaming conferences in Europe, if not the world, is running out fast.
There’s no shortage of podcasts out there, but we’d like to think the MGS podcast stands out. We get exclusive interviews with some of the most exciting mobile marketing movers and shakers — and the in-depth insights that they bring to the table. But if you’re short on time and need a helpful guide to… Continue reading The Top 5 MGS Podcasts of 2019