New Roles for MGA Founders Signal Growth and Mission-Driven Approach

2021 has been a time of profound change for the mobile industry, requiring us all to reimagine the way we think about business. Here at MGA, we are excited to announce our own exciting changes that will help propel MGA forward, creating a dynamic, mission-driven organization focused on creating an inclusive, diverse, and progressive community. 

The Secrets of Successful User Segmentation and Automation from Mobile Industry Insiders

At MoEngage, we believe segmentation is at the heart of delivering hyper-personalized experiences for the modern-day user. It is this unique capability that differentiates successful brands from the noise. 

Categorized as Uncategorized Tagged ,

The Rise and Future of Playable Ads

By Michael Jessen

Mobile App Marketing Beyond Facebook, Google, And Apple

by Aleney Chan, Director of User Acquisition at GameChangerSF Facebook, Google, and Apple continue to dominate the mobile app marketing industry, capturing over 70% in mobile ad spend in 2019. It’s no surprise that Facebook, Google, and Apple remain the top global media channels for mobile app marketers in terms of ad spend, quality, and scale. These companies have… Continue reading Mobile App Marketing Beyond Facebook, Google, And Apple

5 Tips to Win in a Competitive App Category

By Jayne Pimentel On NFL Sundays DraftKings’ usage rates beat out Instagram, according to Comscore. This is something few apps can claim on any day of the week. But we didn’t reach that level of success without a lot of hard work and planning. Pulling from some of the GOAT in sports, we’ve laid out… Continue reading 5 Tips to Win in a Competitive App Category

The Top 5 MGS Podcasts of 2019

There’s no shortage of podcasts out there, but we’d like to think the MGS podcast stands out. We get exclusive interviews with some of the most exciting mobile marketing movers and shakers — and the in-depth insights that they bring to the table. But if you’re short on time and need a helpful guide to… Continue reading The Top 5 MGS Podcasts of 2019

5 MGS Sessions You Can’t Miss

Catch up with the hottest trends in mobile marketing with these five videos from MGS’ 2019 events. 2019 was a banner year for MGS. We introduced new events, grew our established conferences, and made big strides toward becoming a one-stop-shop for everything you need to know about mobile marketing. As we look toward 2020 we… Continue reading 5 MGS Sessions You Can’t Miss

Lessons in User Retention from the Mobile Gaming Industry

By Peggy Anne Salz

Level Up: Using retention marketing tactics to up your game


4 social media channels, 4 different marketing strategies: How to tailor communication to maximize organic app downloads

By Victoria Repa

Categorized as Uncategorized Tagged ,