Facts & Figures to Help You Grow Your App in 2022

Every year seems to be the year of mobile! Just when you thought smartphones and apps could not get more ubiquitous, a global pandemic comes along and drives downloads and spending through the roof. App Annie’s State of Mobile 2022 report dove deep into the data to explain just how the industry changed in 2021,… Continue reading Facts & Figures to Help You Grow Your App in 2022

Designing a Go-To-Market Strategy For Your App’s Subscription Offering

Do you have dreams of increasing your app’s revenue stream this year? If so, now is the time to launch a subscription offering. To be successful you’ll need a world-class go-to-market (GTM) plan to accompany your subscription offering. The continued popularity of software subscriptions including Netflix, Amazon Prime, Adobe Creative Suite, Spotify, and countless others… Continue reading Designing a Go-To-Market Strategy For Your App’s Subscription Offering

A Mobile Marketer’s Guide to DSPs

As a marketer in the mobile space, you have likely heard the word “programmatic” thrown around quite a bit. In 2021, 88% of digital display marketing in the U.S. is projected to be done via programmatic advertising — two-thirds of which will be done on mobile. With that said, it is safe to say that… Continue reading A Mobile Marketer’s Guide to DSPs

App Tracking Transparency (ATT) Explained: An Update

In the absence of IDFA, Apple has introduced App Tracking Transparency (ATT) as a way to allow users to control, at the individual app level, whether their data is shared for ad-targeting purposes. But for developers, ATT has remained a bit of a mystery as one beta version after another of i0S 14 has kept… Continue reading App Tracking Transparency (ATT) Explained: An Update

Since When Do Players Love Ads?

    Join co-hosts Peggy Anne Salz and Oliver Kern when they speak with Pierre Germain from BRAVOLOTO and Jonas Thiemann from adjoe about how many ads players are willing to watch and how today’s CPMs bring new opportunities

Sector Spotlight: E-commerce in LATAM

The LATAM e-commerce sector might not have initially expanded as early and rapidly as in other regions like North America and Europe, but in tandem with smartphone adoption, in-app shopping is set to surge. In recent years and under the context of the pandemic, the sector has shown significant growth. In fact, it’s predicted that… Continue reading Sector Spotlight: E-commerce in LATAM

Why Apps Must Embrace Alternative Forms of Payment in LATAM

Launching a mobile app in Latin America (LATAM) requires a unique approach. While the region’s smartphone penetration continues to grow dramatically year-on-year – it’s expected to reach 75% by 2025 – 51% of the LATAM adult population have no access to formal financial services.

3 Reasons Mobile Marketers Need To Take A Deep Dive Into IDFA

The mobile marketing industry was delivered a bit of a blow when Apple announced it was moving to an opt-in policy for IDFA. As personalization has become par for the course, mobile marketers are wondering how they’ll deliver the experiences users have to expect without the help of IDFA. That’s why we’re hosting MGS Deep Dives IDFA in… Continue reading 3 Reasons Mobile Marketers Need To Take A Deep Dive Into IDFA

How LATAM Apps Pivoted to Cater to Users in Quarantine

Latin America is one of the regions hit hardest by the COVID-19 pandemic. In attempts to curb the spread of the virus, governments have imposed strict quarantine measures. Schools and offices have closed, curfews have been put in place, domestic and international travel has been suspended, and large gatherings of people prohibited.

What Mobile Marketers Need To Know About IDFA

Mobile marketers have been hit hard by the recent announcement from Apple on privacy changes to their IDFA system for mobile advertising. According to a June 22, 2020 press release from Apple, the new iOS 14 will feature enhanced privacy, more control, and more transparency for users.