By Jenny Kay Pollock, Lead Subscription Monetization Manager, Together Labs The monetization landscape is constantly shifting, driven by legislation, economics, or changes to store policies. From IDFA and SKAN 4.0 to the changing economic environment, reducing your app’s risk can be done by creating a diversified monetization strategy. There are four steps to help you… Continue reading Creating a Blueprint for Diversified App Monetization
Every year seems to be the year of mobile! Just when you thought smartphones and apps could not get more ubiquitous, a global pandemic comes along and drives downloads and spending through the roof. App Annie’s State of Mobile 2022 report dove deep into the data to explain just how the industry changed in 2021,… Continue reading Facts & Figures to Help You Grow Your App in 2022
Do you have dreams of increasing your app’s revenue stream this year? If so, now is the time to launch a subscription offering. To be successful you’ll need a world-class go-to-market (GTM) plan to accompany your subscription offering. The continued popularity of software subscriptions including Netflix, Amazon Prime, Adobe Creative Suite, Spotify, and countless others… Continue reading Designing a Go-To-Market Strategy For Your App’s Subscription Offering
As a marketer in the mobile space, you have likely heard the word “programmatic” thrown around quite a bit. In 2021, 88% of digital display marketing in the U.S. is projected to be done via programmatic advertising — two-thirds of which will be done on mobile. With that said, it is safe to say that… Continue reading A Mobile Marketer’s Guide to DSPs
In the absence of IDFA, Apple has introduced App Tracking Transparency (ATT) as a way to allow users to control, at the individual app level, whether their data is shared for ad-targeting purposes. But for developers, ATT has remained a bit of a mystery as one beta version after another of i0S 14 has kept… Continue reading App Tracking Transparency (ATT) Explained: An Update
Join co-hosts Peggy Anne Salz and Oliver Kern when they speak with Pierre Germain from BRAVOLOTO and Jonas Thiemann from adjoe about how many ads players are willing to watch and how today’s CPMs bring new opportunities
The LATAM e-commerce sector might not have initially expanded as early and rapidly as in other regions like North America and Europe, but in tandem with smartphone adoption, in-app shopping is set to surge. In recent years and under the context of the pandemic, the sector has shown significant growth. In fact, it’s predicted that… Continue reading Sector Spotlight: E-commerce in LATAM
Launching a mobile app in Latin America (LATAM) requires a unique approach. While the region’s smartphone penetration continues to grow dramatically year-on-year – it’s expected to reach 75% by 2025 – 51% of the LATAM adult population have no access to formal financial services.
The mobile marketing industry was delivered a bit of a blow when Apple announced it was moving to an opt-in policy for IDFA. As personalization has become par for the course, mobile marketers are wondering how they’ll deliver the experiences users have to expect without the help of IDFA. That’s why we’re hosting MGS Deep Dives IDFA in… Continue reading 3 Reasons Mobile Marketers Need To Take A Deep Dive Into IDFA
Latin America is one of the regions hit hardest by the COVID-19 pandemic. In attempts to curb the spread of the virus, governments have imposed strict quarantine measures. Schools and offices have closed, curfews have been put in place, domestic and international travel has been suspended, and large gatherings of people prohibited.
