Facts & Figures to Help You Grow Your App in 2022

Every year seems to be the year of mobile! Just when you thought smartphones and apps could not get more ubiquitous, a global pandemic comes along and drives downloads and spending through the roof. App Annie’s State of Mobile 2022 report dove deep into the data to explain just how the industry changed in 2021,… Continue reading Facts & Figures to Help You Grow Your App in 2022

Designing a Go-To-Market Strategy For Your App’s Subscription Offering

Do you have dreams of increasing your app’s revenue stream this year? If so, now is the time to launch a subscription offering. To be successful you’ll need a world-class go-to-market (GTM) plan to accompany your subscription offering. The continued popularity of software subscriptions including Netflix, Amazon Prime, Adobe Creative Suite, Spotify, and countless others… Continue reading Designing a Go-To-Market Strategy For Your App’s Subscription Offering

A Mobile Marketer’s Guide to DSPs

As a marketer in the mobile space, you have likely heard the word “programmatic” thrown around quite a bit. In 2021, 88% of digital display marketing in the U.S. is projected to be done via programmatic advertising — two-thirds of which will be done on mobile. With that said, it is safe to say that… Continue reading A Mobile Marketer’s Guide to DSPs

App Tracking Transparency (ATT) Explained: An Update

In the absence of IDFA, Apple has introduced App Tracking Transparency (ATT) as a way to allow users to control, at the individual app level, whether their data is shared for ad-targeting purposes. But for developers, ATT has remained a bit of a mystery as one beta version after another of i0S 14 has kept… Continue reading App Tracking Transparency (ATT) Explained: An Update

How to Use Rewarded Advertising to Improve User Engagement

In this Level Up Thursday webcast, host Peggy Anne Salz (Mobilegroove) is joined by Michael Jessen of Social Point to discuss engagement, rewarded advertising, and the future of monetized mobile games. 

Move Over, Bitcoin — Non-Fungible Tokens Are Here

If you pay attention to the market, you know Bitcoin is currently experiencing a resurgence in popularity. But have you heard about ether, the second-largest cryptocurrency that’s also approaching an all-time high? ether runs on Ethereum, a decentralized, blockchain-enabled network not dissimilar to the Bitcoin network – but Ethereum has a secret edge over the… Continue reading Move Over, Bitcoin — Non-Fungible Tokens Are Here

Since When Do Players Love Ads?

    Join co-hosts Peggy Anne Salz and Oliver Kern when they speak with Pierre Germain from BRAVOLOTO and Jonas Thiemann from adjoe about how many ads players are willing to watch and how today’s CPMs bring new opportunities

Sector Spotlight: E-commerce in LATAM

The LATAM e-commerce sector might not have initially expanded as early and rapidly as in other regions like North America and Europe, but in tandem with smartphone adoption, in-app shopping is set to surge. In recent years and under the context of the pandemic, the sector has shown significant growth. In fact, it’s predicted that… Continue reading Sector Spotlight: E-commerce in LATAM

Why Apps Must Embrace Alternative Forms of Payment in LATAM

Launching a mobile app in Latin America (LATAM) requires a unique approach. While the region’s smartphone penetration continues to grow dramatically year-on-year – it’s expected to reach 75% by 2025 – 51% of the LATAM adult population have no access to formal financial services.

How Post-COVID Tribes Influence Mobile Marketing

“COVID-19 has changed consumer behavior on mobile forever,” declares Peggy Anne Salz, lead analyst and founder of MobileGroove – and with everything from recreation to retail upended, it’s clear survival in the post-COVID world depends on your ability to change with it.