Mobile Growth Basics: App Store Optimization

App Store Optimization (ASO) is the foundation of any organic user acquisition strategy. Organic users are often seen as more valuable than users acquired through paid strategies. For instance, according to Statista, “Between January and September 2020, apps with organic installs presented a 24.1 percent retention rate after one day from the install, while paid… Continue reading Mobile Growth Basics: App Store Optimization

Web-To-App Strategy: Maximize Market Share, Save Money & Improve Tracking

In this MGA webinar, George Natsvlishvili, Product Owner of UA & Monetization at Lingokids, and Luis Guzman, Growth Marketing Lead at TheVentureCity, discuss developing a web-to-app strategy that maximizes market share, saves money, and improves web tracking. Natsvlishvili and Guzman’s conversation includes valuable insights into: Developing a web strategy based on user-generated content Gaining market… Continue reading Web-To-App Strategy: Maximize Market Share, Save Money & Improve Tracking

Industry Insider Tips For Effective App Store Optimization

App Store Optimization (ASO) can be a bit of a black box for some developers in the industry.