Tag: post-IDFA

Image by TrudyFunk from Pixabay.

Contextual Advertising for Mobile App Growth in 2022

After Apple introduced iOS 14 in 2021 — bringing App Tracking Transparency (ATT) to the masses — mobile marketing spend shifted to Android. As iPhone users opted out of sharing their IDFA with apps, marketers looking to continue targeting on a user-level put all their eggs in the Android basket. Of course, ignoring Apple users… Continue reading Contextual Advertising for Mobile App Growth in 2022

Promo Codes for User Acquisition in 2022

I’m an avid podcast listener, and yes, I’ve used their promo codes. Whether it’s for Rothy’s, Green Chef, or MeUndies, I have definitely used “promo Code MURDER.” (Can you tell I’m a true-crime listener?) In many ways, promo codes — which are essentially just a coupon — almost seem out of date, right? Yet, they… Continue reading Promo Codes for User Acquisition in 2022