Tag: Contextual advertising

The Future of Contextual Advertising with David Philippson

David Philippson is the founder of DataSeat, an ad tech veteran and entrepreneur who helped pioneer app attribution. After selling AdX tracking to Criteo, David advised many ad tech startups, and now he is now a part of  MGA’s Gaming Advisory Board. We talked to David about why he is focused on privacy-friendly contextual advertising as… Continue reading The Future of Contextual Advertising with David Philippson

Image by TrudyFunk from Pixabay.

Contextual Advertising for Mobile App Growth in 2022

After Apple introduced iOS 14 in 2021 — bringing App Tracking Transparency (ATT) to the masses — mobile marketing spend shifted to Android. As iPhone users opted out of sharing their IDFA with apps, marketers looking to continue targeting on a user-level put all their eggs in the Android basket. Of course, ignoring Apple users… Continue reading Contextual Advertising for Mobile App Growth in 2022