Image by TrudyFunk from Pixabay.

Contextual Advertising for Mobile App Growth in 2022

After Apple introduced iOS 14 in 2021 — bringing App Tracking Transparency (ATT) to the masses — mobile marketing spend shifted to Android. As iPhone users opted out of sharing their IDFA with apps, marketers looking to continue targeting on a user-level put all their eggs in the Android basket. Of course, ignoring Apple users… Continue reading Contextual Advertising for Mobile App Growth in 2022