Author: MGA Newsroom

Why Canadian App Marketers Should Be in the Room at Mobile Growth Canada

Toronto does not need another broad tech event. It needs a sharper room. That is what Mobile Growth Canada is building on July 23. The event is designed for people who are responsible for growing apps, mobile products, and digital businesses in Canada. Not people watching the industry from the sidelines. Not people collecting buzzwords.… Continue reading Why Canadian App Marketers Should Be in the Room at Mobile Growth Canada

Mobupps and ID Finance Expand Strategic Partnership

Mobupps and ID Finance have expanded their strategic partnership following a year of collaboration focused on user acquisition and performance marketing. The companies began working together in 2025, when global adtech company Mobupps started supporting the user acquisition efforts of ID Finance, a fintech company specializing in alternative lending in Spain and Mexico. Following strong… Continue reading Mobupps and ID Finance Expand Strategic Partnership

MAU Vegas Shows How Mobile Growth Has Become a Full-Stack Discipline

MAU Vegas Shows How Mobile Growth Has Become a Full-Stack Discipline For years, MAU had a simple meaning in mobile: monthly active users. It was one of the clearest ways to measure whether an app had an active audience. But the mobile growth industry has moved far beyond a single engagement metric. Today, growth teams… Continue reading MAU Vegas Shows How Mobile Growth Has Become a Full-Stack Discipline

Mobupps Unveils ECHO AI – A Self-Learning Mechanism

Mobupps, a leading global adtech company, today announced the launch of ECHO AI, its next-generation self-learning mechanism designed to bring real-time intelligence to every stage of the advertising process. ECHO AI interprets signals, identifies value, and adapts dynamically to deliver more efficient outcomes with minimal manual input. Leveraging continuous learning from live campaign data, ECHO… Continue reading Mobupps Unveils ECHO AI – A Self-Learning Mechanism

Mobupps Launches MAFO Growth Hub for Advertisers and Publishers

February 2026 — Mobupps, a global leading adtech company, today announced the launch of the MAFO Growth Hub, a major product update within MAFO designed to deliver full transparency, real-time insights, and smarter optimization through automation and AI-powered intelligence.  The MAFO Growth Hub introduces a powerful, unified environment built to support both advertisers and publishers… Continue reading Mobupps Launches MAFO Growth Hub for Advertisers and Publishers

Previewing MAU Vegas 2025: Innovation, Insights, and Industry Leaders

EVENT SPOTLIGHT: MAU VEGAS If you’re in mobile, chances are you already know: MAU Vegas is the conference where app growth gets serious. This year, from May 20–22, over 2,000 mobile leaders from six continents will descend on the MGM Grand in Las Vegas for the most ambitious MAU yet. With a record-breaking global community, curated content, high-impact networking, and a… Continue reading Previewing MAU Vegas 2025: Innovation, Insights, and Industry Leaders

From Strategy to Impact: Driving Adoption and Real-World Value in Web3

Marketing Leader Jade Gao on Building Meaningful Web3 Adoption Beyond Speculation Introduction In the rapidly evolving landscape of Web3, Jade Gao stands out as a visionary marketing leader, known for her strategic prowess and commitment to driving real-world value in the industry. With a background in traditional marketing, Jade transitioned to Web3 in 2021, captivated… Continue reading From Strategy to Impact: Driving Adoption and Real-World Value in Web3

Female Founder Reshapes Web3: Sida Stella Zheng, ROSEN Co-founder, Wins Women in Web3 Hong Kong’s Leader of the Year Award

Introduction In the rapidly evolving world of Web3, Sida Stella Zheng stands out as a visionary entrepreneur, co-founder of the groundbreaking Rosen App. With a career that spans traditional finance to cutting-edge blockchain technology, Sida’s journey is a testament to innovation, perseverance, and success. This article delves into the background of this year’s winner of… Continue reading Female Founder Reshapes Web3: Sida Stella Zheng, ROSEN Co-founder, Wins Women in Web3 Hong Kong’s Leader of the Year Award

App Advertising Trends in Q3 2024: Key Insights and Shifts

The app advertising ecosystem is evolving rapidly, with Q3 2024 introducing significant changes that marketers and developers need to harness to stay competitive. From declining CPIs to the growing prominence of non-traditional ad networks, Singular’s latest report highlights the trends reshaping the industry. This comprehensive analysis captures the current state of the mobile world and… Continue reading App Advertising Trends in Q3 2024: Key Insights and Shifts

New Android Malware Threats: Why You Should Rethink Your App Downloads

In the latest security warning for Android users, cybersecurity expert Zak Doffman, CEO of Digital Barriers, highlights the continuing threat posed by evolving malware, particularly the Necro Trojan, which has resurfaced in popular apps. The Necro Trojan first made headlines in 2019 when researchers discovered it in the widely downloaded CamScanner app. Now, as Kaspersky… Continue reading New Android Malware Threats: Why You Should Rethink Your App Downloads