User acquisition (UA) is a constant challenge for app developers. Even incredibly innovative app ideas can become a huge flop if they fail to drive new users to the app. For this reason, user acquisition and marketing are typically a fairly large portion of most app developers’ budgets.
Latin America is home to one of the fastest-growing mobile markets in the world. In 2018, the region had 326 million mobile internet users — a figure that’s expected to increase to 422 million by 2025.
In recent years, financial services in Latin America (LATAM) have undergone rapid change. Modern fintech solutions are steadily entering the region, offering faster, more secure, and more accessible alternatives to traditional forms of banking. Currently, LATAM has more than 1,166 fintechs operating, with the largest share focused on payment and remittances. In 2019 alone, these… Continue reading Three Secrets to Fintech Success in LATAM
You’ve made an app. Now what?
Looking to turn free users into paying customers? In this MGS20 panel, Ehren Maedge, North American VP of MoEngage, moderates a conversation between Lane Colyer and Nathan Sann, co-founders of Growth Instincts, concerning the best practices for driving conversion rates.
by Melissa Yik, Account Director at M&C Saatchi Performance The accelerated digital consumption driven by COVID-19 has led to a new wave of advertising inventory that brands can leverage to connect with their audiences. Due to the growing number of people staying at home, there has been a drastic change in customer behavior. While many… Continue reading Emerging Paid Channels In SEA: Where To Find Your Next Customers
By Harlyn Pacheco, COO of Picap
By Rebecca Castellani As the novel coronavirus continues to impose restrictions on our day-to-day existence, financial technology has become more relevant than ever. Reporting a staggering “72% increase in the use of fintech apps in Europe,” Forbes suggests the “long-term legacy of the coronavirus will be an increasingly digital and online society.” Here’s how the COVID-19 crisis… Continue reading Coronavirus Helps Make The Case For Fintech
