Brandformance: How Mobile Marketers Can Incorporate Both Performance and Brand Marketing
By Eric Vissers, Head of Growth at DCMN The mobile industry has long been focused on performance marketing, which is seen as the fastest and most cost-efficient way to acquire new users. However, we’re now seeing that for many industry players, taking a “performance-only” approach is becoming increasingly unsustainable. The same tactics they have previously… Continue reading Brandformance: How Mobile Marketers Can Incorporate Both Performance and Brand Marketing