Tag: Performance Marketing

The Incrementality Advantage with MobuppsX: How Performance-Driven PMPs Beat the Open Exchange

Performance marketing is entering a more disciplined era. Rising acquisition costs, signal loss, and tighter scrutiny over ROI are forcing marketers to move beyond reported conversions and toward measurable incremental growth.  The central question is no longer: How many conversions did we drive? It is: How many of those conversions would not have happened without… Continue reading The Incrementality Advantage with MobuppsX: How Performance-Driven PMPs Beat the Open Exchange

Brandformance: How Mobile Marketers Can Incorporate Both Performance and Brand Marketing

By Eric Vissers, Head of Growth at DCMN  The mobile industry has long been focused on performance marketing, which is seen as the fastest and most cost-efficient way to acquire new users. However, we’re now seeing that for many industry players, taking a “performance-only” approach is becoming increasingly unsustainable. The same tactics they have previously… Continue reading Brandformance: How Mobile Marketers Can Incorporate Both Performance and Brand Marketing