Analyzing The Impact Of User Acquisition On Organic Traffic In Mobile Apps

By Enric Pedró One of our main objectives, as an App Store Optimization (ASO) agency, is to draw conclusions and predictions on any given app’s traffic behavior. Throughout Lab Cave’s history in the mobile industry, we have been working on several data analysis projects with the aim of understanding and drawing conclusions on the amount… Continue reading Analyzing The Impact Of User Acquisition On Organic Traffic In Mobile Apps

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Finance Apps Engage Audiences, But Are They Leaving Money On The Table By Not Addressing Women? [Forbes]

Latest app market numbers highlight the monumental growth of mobile finance apps, suggesting more people in more countries are reaching to mobile and apps to do more than spend and send money. But not every bank is destined to win big. Smart, mobile-first fintech companies are stealing the lead on bricks-and-mortar retail banks that have been slow… Continue reading Finance Apps Engage Audiences, But Are They Leaving Money On The Table By Not Addressing Women? [Forbes]

Why many mobile ad experiences fail and how to make yours work [Digital Content Next]

Mobile is as personal as it gets. That’s why people feel annoyed when mobile ads delivered to their devices and apps are a mismatch with their desires and expectations. To cut out unwanted noise and shut out ads that deliver a poor user experience, consumers are reaching in record numbers to mobile ad-blocking technology. Unfortunately, bad ad… Continue reading Why many mobile ad experiences fail and how to make yours work [Digital Content Next]